Flight Deck #3: The Power of Consistency

MAPPED OUT

Ready for a quick flight? This week, Lauren and Aurrie share examples of how consistent marketing pays off—even when you think no one's listening.

What's On The Radar:

• Eight-Year ROI: How one prospect finally converted after following Brand Good Time for 8 years
• Content Consistency: Why you shouldn't give up on your newsletter, even with minimal engagement
• Repetition Works: The importance of repeating key messages (even when you're sick of saying them)
• The Full Funnel: Exploring client retention and lifetime value on the other side of the marketing funnel

Key Insights:

• People may be engaging with your content even when they're not actively responding
• It can take multiple touchpoints for your message to sink in—most people are just skimming!
• Don't assume everyone remembers your previous content—repetition is powerful
• Sometimes the biggest opportunities are with existing clients, not just new acquisition

Map Check:

Go back six months, assess your top-performing content, and find ways to repurpose it. That social carousel that performed well? Turn it into a reel, static post, or video content. Keep consistent with your content for the next 90 days and watch what happens.

Connect With Us:

@mappedoutpod | mappedoutpod.com

Meet Your Hosts:

👩‍💻 Lauren Loreto Founder of Brand Good Time, Lauren specializes in helping disruptive, founder-led brands break through the noise with bold, strategic marketing.

• Website: brandgoodtime.com
• Instagram: @brandgoodtime
• LinkedIn: linkedin.com/in/laurenloreto

👩‍💻 Aurrie Hicks Founder of Hopson Rae, Aurrie has over a decade of experience developing marketing strategies and managing brand identities for 130+ clients.

• Website: hopsonrae.com
• Instagram: @hopsonrae
• LinkedIn: linkedin.com/in/aurriehicks

Ready for your next marketing destination? Don't forget to subscribe to Mapped Out wherever you get your podcasts.

Teaser for next week: Join us for a deep dive into content marketing strategies!