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The Balance of Exclusivity and Mass Marketing in Business
Manage episode 449024132 series 3613831
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In this episode of the Marcom Techniques podcast, host Jacqueline Carmona delves into the intricate balance between marketing, sales, public relations, and the unique strategies employed by niche and luxury brands.
Discover why some businesses thrive on exclusivity and personal relationships, while others benefit from widespread marketing efforts.
Jacqueline explores the concept of "quiet luxury" and how luxury brands maintain exclusivity to enhance their perceived value. Learn about the potential benefits of creating VIP services and exclusive offers for your best customers, and how this approach can lead to significant savings in marketing costs while fostering strong customer relationships.
Stay tuned for a special announcement from Jacqueline about a petition aimed at supporting women in business. Don't forget to follow her on Instagram, Facebook, and LinkedIn for more thought leadership content.
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