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Content provided by Ryan Helms. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ryan Helms or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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The #1 Most Important (and Commonly Missed) Thing in Organic Content Marketing & How to Fix It
Manage episode 323505679 series 2147174
Content provided by Ryan Helms. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ryan Helms or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
🤖 Automatically create podcast show notes: https://www.melville.app
✅ We create Content Funnels™ that drives revenue: https://bit.ly/contentfunnels
If there’s one thing that people get wrong in content marketing: it’s attribution.
I could even bet that there’ll be qualified digital marketers here who have never even heard of the word before.
But that’s OK, because in today’s episode, we hit you with an A-Z crash course on what you gotta know from the expert himself, Steffen Hedebrandt.
Steffen is gonna go over how attribution and data can help you, how it impacts the customer journey and some surprising truths about the methods of doing it nowadays…
Make sure to check it out!
Key Takeaways:
- Intro (00:00)
- How data can impact the customer journey (00:36)
- The truth about analytical tech nowadays (04:13)
- What kind of content develops the most trust (07:48)
- Hear more from Steffen (11:44)
Additional Resources:
✅ Learn more about B2B attribution at: https://dreamdata.io/b2b-attribution
🎤 We create Content Funnels™: https://bit.ly/contentfunnels
🦸♂️ Join the Podcast Rocket community: https://bit.ly/podcast-community
Connect with me:
👉 LinkedIn: http://bit.ly/ryan_linkedin
👉 Instagram: https://bit.ly/helms-IG
222 episodes
Share
Manage episode 323505679 series 2147174
Content provided by Ryan Helms. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ryan Helms or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
🤖 Automatically create podcast show notes: https://www.melville.app
✅ We create Content Funnels™ that drives revenue: https://bit.ly/contentfunnels
If there’s one thing that people get wrong in content marketing: it’s attribution.
I could even bet that there’ll be qualified digital marketers here who have never even heard of the word before.
But that’s OK, because in today’s episode, we hit you with an A-Z crash course on what you gotta know from the expert himself, Steffen Hedebrandt.
Steffen is gonna go over how attribution and data can help you, how it impacts the customer journey and some surprising truths about the methods of doing it nowadays…
Make sure to check it out!
Key Takeaways:
- Intro (00:00)
- How data can impact the customer journey (00:36)
- The truth about analytical tech nowadays (04:13)
- What kind of content develops the most trust (07:48)
- Hear more from Steffen (11:44)
Additional Resources:
✅ Learn more about B2B attribution at: https://dreamdata.io/b2b-attribution
🎤 We create Content Funnels™: https://bit.ly/contentfunnels
🦸♂️ Join the Podcast Rocket community: https://bit.ly/podcast-community
Connect with me:
👉 LinkedIn: http://bit.ly/ryan_linkedin
👉 Instagram: https://bit.ly/helms-IG
222 episodes
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Similar to Margin Makers: Practical AI for Business
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Publishing weekly since 2012, this show helps marketers navigate the ever changing marketing jungle with expert interviews from leading marketing pros. Join Social Media Examiner’s founder Michael Stelzner as he helps you discover new strategies and actionable tips to improve your marketing. Show notes at Socialmediaexaminer.com/podcast/
…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
…
continue reading
Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds. New episodes release on Mondays and Thursdays. Listen to How I Built This on the Wondery App or wherever you listen to your podcasts. You can listen earl ...
…
continue reading
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…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
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