Empowering Change in Medical Imaging

Market It With ATMA

Ever wondered what it takes to transform resilience into a successful venture? Makeba Waller joins us to unravel her inspiring journey from a hospital corpsman in the US Navy during Desert Storm to the thriving owner of Ultrasound Imaging Concepts. Facing microaggressions and discrimination, Makeba harnessed these challenges to fuel her ambitions, leading to the creation of her own staffing company and eventually a standalone facility. Her leadership style, deeply rooted in mentoring, is a testament to her commitment to overcoming societal judgments and empowering others in the healthcare field. Through her work in marketing, training across the country, and providing compassionate care in the federal prison system, Makeba stands as a beacon of innovation and dedication in ultrasound imaging.
Get ready to explore the elements that truly enhance patient experiences, from the power of a supportive team to the pivotal role of family involvement. Makeba passionately shares the importance of making meaningful connections with patients, beyond just service delivery. We'll unpack her strategies for growth, including the impact of patient reviews and referrals, and her insights on balancing business with family life.
Guest Name: Makeba Waller
Guest Company: Ultraview Imaging
Guest Website: ultraviewimaging.com

🎙 Market It With ATMA Podcast
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Chapters

1. Empowering Change in Medical Imaging (00:00:00)

2. Journey of Ultrasound Imaging Facility Owner (00:00:16)

3. Empowering Team, Delivering Impactful Care (00:10:07)

4. Connecting With Ultrasound Imaging Expert (00:24:25)