Launch – Getting Your Business in Front of the Right People

Market It With ATMA

Launching a business isn't just about flipping the "open" sign – it's about orchestrating a symphony of marketing elements working in perfect harmony. In this enlightening episode, Bryan Acosta, CEO of Advent Trinity Marketing Agency, breaks down why so many businesses fail during the critical launch phase and provides a masterclass in launch strategy.
Ever wonder how much you should really be spending on marketing? Bryan drops the truth bomb that most businesses should allocate 5-12% of their total revenue to marketing efforts – and explains exactly how to distribute that budget for maximum impact. With 30-40% going to advertising, 20-30% to content creation, 10-20% to influencer partnerships, and 10% to contingencies and analytics, you'll have a blueprint for success rather than shooting in the dark.
The concept of "launch velocity" – the speed and momentum of acquisition and engagement – emerges as a crucial factor in launch success. Bryan explains why both paid and organic strategies must work together, with paid providing immediate reach while organic builds sustainable trust. Through real-world success stories, including a coworking space that increased leads by 3,000% and a law firm that tripled daily inquiries, Bryan illustrates how proper strategy transforms outcomes.
Perhaps most valuable are Bryan's warnings about common pitfalls: emotional decision-making without data, premature campaign adjustments, and over-reliance on digital channels. As he colorfully puts it, "You live by the walk-in, you die by the walk-in" – emphasizing that successful businesses need both inbound and outbound marketing strategies. With the sobering statistic that 80% of product launches require post-launch pivots, Bryan's insights on maintaining flexibility and analytical focus provide essential guidance for entrepreneurs and marketers.
Whether you're launching a new business, product, or campaign, this episode delivers actionable strategies to ensure your marketing orchestra plays in perfect harmony. Ready to transform your approach to launching? Visit AdventTrinity.com to schedule a consultation and take your business to the next level.

🎙 Market It With ATMA Podcast
Brought to you by Advent Trinity Marketing Agency
www.adventtrinity.com

Chapters

1. Launch – Getting Your Business in Front of the Right People (00:00:00)

2. Welcome and Introduction (00:00:16)

3. Orchestrating Your Launch (00:00:53)

4. Choosing Effective Marketing Channels (00:04:45)

5. Budget Allocation for Launch Success (00:09:41)

6. Understanding Launch Velocity (00:14:47)

7. Real Campaign Success Stories (00:21:34)

8. Common Launch Mistakes to Avoid (00:25:43)

9. Launch Phase Strategy Checklist (00:31:48)

10. Audience Questions Answered (00:34:58)

11. Key Takeaways and Conclusion (00:41:31)