Party Planning Powerhouse: Transforming Events Without the Stress

Market It With ATMA

Jessica and Deanna, owners of Social Bee Events, share their journey from friendship to business partnership, explaining how they transformed a passion for event planning into a thriving business during the pandemic.
• Started as Jessica's solo venture for grazing tables and catering in 2019, before partnering with Deanna in 2020
• Target clients are busy professionals who want memorable events but lack time to plan them
• Differentiate themselves through visual presentation and professional expertise similar to specialized mechanics
• Instagram serves as their primary marketing tool due to the visual nature of their business
• The New Year's Eve party they planned demonstrates their ability to transform spaces completely
• Learning when to say "no" to clients who aren't the right fit has been an important business lesson
• Their professional success relies on building a trusted network of reliable vendors
• Partnership that allows flexibility when personal challenges arise has been crucial to their longevity
Find Social Beat Events on their website socialbeedfw.com or on all social platforms @socialbeedfw.
🎙 Market It With ATMA Podcast
Brought to you by Advent Trinity Marketing Agency
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Chapters

1. Party Planning Powerhouse: Transforming Events Without the Stress (00:00:00)

2. Introduction to Social Beat Events (00:00:14)

3. Identifying Their Ideal Clients (00:01:13)

4. Professional Event Planning vs. DIY (00:03:10)

5. Marketing and Client Acquisition Strategies (00:05:17)

6. Learning to Say No to Wrong Clients (00:08:57)

7. Building a Trusted Vendor Community (00:14:03)

8. Finding Social Beat Events Online (00:18:54)