The Strategic Shift: Why Businesses Are Embracing PEOs for Growth

Market It With ATMA

Brooke Hoffman, Business Development Manager at Questco, shares how Professional Employer Organizations (PEOs) help businesses thrive by managing HR responsibilities while business owners focus on growth and revenue generation. Her journey from being "HR's worst nightmare" to helping businesses navigate the complexities of employment showcases the value of outsourcing specialized functions.
• PEOs co-employ workers, handling payroll, taxes, and assuming employer risk and liability
• Small business owners can focus on revenue-generating activities instead of administrative HR tasks
• Outsourced services allow experts to handle specialized functions while business leaders focus on growth
• Compliance management is crucial as employment laws constantly change across different locations
• Building authentic relationships based on trust is essential in business development
• Finding the right benefits solutions requires understanding what employees truly want and need
• Questco takes a partner-not-push approach, focusing on education and customized solutions
• Making personal connections through phone calls and in-person meetings creates stronger business relationships than digital outreach
Reach out to Brooke Hoffman at [email protected] to learn more about how PEO services can help your business focus on what matters most.
www.questco.net

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Chapters

1. Meet Brooke Hoffman: HR Expert & Author (00:00:00)

2. Understanding PEOs: Outsourcing HR Solutions (00:01:35)

3. Why Businesses Choose Outsourced HR (00:03:55)

4. Finding Joy: Brooke's Journey into Writing (00:07:50)

5. Building Trust Through Authentic Business Development (00:11:15)

6. Advising Business Leaders on HR Solutions (00:15:33)

7. The Power of Networking and Research (00:19:35)