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Reinventing the Edible Experience One Choice At A Time with Special Guest Hadas Dewey
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In this episode, Kristin McFarland interviews Hadas Dewey, COO of It's All About Choices, a badass brand reinventing edibles. Hadas discusses how they built their brand in the highly competitive cannabis market by offering unique and diverse cannabis-infused products with Capsoil’s patented process. They offer everything from infused spices to condiments, ice cubes, freeze pops, soups, drink mixes, and more.
It's All About Choices is giving their customers even more choices with their latest development. They're launching a new hemp-derived line called Precise. Tune in to hear more about Choices and hear expert tips and tricks about monetizing data, managing extensive product SKUs, and leveraging data to identify trends and focus on categories that perform well.
Takeaways
- It's important to constantly pivot and adjust based on customer feedback and data.
- Use in-store and Sales data to help inform decisions and strategy.
- Consistency and quality control are crucial in managing a large number of product SKUs.
- Leveraging partner email lists and collaborating with retailers helps reach a wider audience
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