Avoiding Common Rebranding Missteps Market Like It's Hot podcast

16d ago 38:30

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Learning from X (formerly Twitter), Radio Shack, Dunkin, and WW (WeightWatchers).

"Strategic Rebranding": "So they took out the donuts because they were also trying to focus more on their coffee and be a rival to Starbucks, which honestly was a great call for them." - Izzy Dadosky

We explore some major rebrand disasters and share tips on how to avoid these pitfalls. Whether you're a small business owner or a marketing enthusiast, these insights are invaluable.

Here are the 3 key takeaways:

🔍 Do Your Research: Before launching a rebrand, always understand your audience and the market. Ignoring customer insights can lead to confusion and the loss of loyal customers, as seen with the rebranding of Twitter to X.

📣 Communicate the 'Why': Clearly explain the reasons behind your rebrand. Transparency helps retain trust and engagement with your audience. The shift from Facebook to Meta left many puzzled due to a lack of communication.

🎨 Maintain Brand Recognition: While updates are great, keep core brand elements intact to retain familiarity. Dunkin's transition from Dunkin' Donuts is a prime example of balancing innovation with tradition.

03:26 Twitter's Name Change Critique

06:53 Listening and Evaluating Business Rebrands

11:02 Rejecting Toxic Diet Culture

13:11 "Reflecting on Weight Watchers' Impact"

19:41 Misguided Marketing Campaigns Analyzed

22:14 Brand Familiarity Explained Simply

24:50 Irrelevant Audience Pivot

29:36 Brand Updates: Maintain Familiarity

33:08 Explain Business Changes Briefly

34:47 "Logo Refresh: Necessary or Not?"

38:14 Unexpected Consequences of a Request

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Facebook: @RoblesDesigns
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14 episodes