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Why Your Hashtags Aren’t Working and What to Do Instead

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Manage episode 496350493 series 2887790
Content provided by Rebel Marketing. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rebel Marketing or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

#stopusinghashtagswrong

We are bringing the heat—and a few cheesy dad jokes—as they break down one of the hottestly debated topics in social media marketing: hashtags. Are hashtags dead? Do they actually work on platforms like TikTok, Instagram, and LinkedIn? Or are we all just using them the wrong way?

We tackle some common myths floating around LinkedIn (and beyond), and share exactly why hashtags still matter when it comes to discoverability, categorization, and making your content easier to find—especially for small businesses and marketers.

We’ll walk you through common hashtag mistakes (looking at you, ChatGPT-generated nonsense), how to pick the right level of niche, the value of branded hashtags, and why stuffing your caption with 30 irrelevant hashtags isn’t helping anyone. Plus, they get real about what happens when you try to trick the algorithm with trending but unrelated tags (spoiler: your audience won’t be happy).

Whether you’re hashtag-clueless or looking to sharpen your strategy, this episode serves up practical, up-to-the-minute advice with plenty of laughs sprinkled in.

Hot Moments

00:00 Hashtags Boost Social Media Visibility

04:33 Optimize Local Discoverability

07:41 TikTok's Engagement Schemes

11:25 Targeted Hashtags for Marketing Success

15:14 Misleading Hashtags Confuse Users

17:05 Maximize User-Generated Content Benefits

20:46 Backpack Mystery: No Books?

Here are 3 key takeaways to help you get it right:

  • Don’t Go Hashtag Happy: Using a mountain of hashtags, especially irrelevant ones, doesn’t mean more reach. It confuses the algorithm and turns off your audience. Instead, aim for 3-5 relevant hashtags on Instagram and select ones that directly connect to your content and audience.
  • Niche, But Not Too Niche: Think Goldilocks when choosing hashtags: not too broad, not too specific. Pair big ones (like #marketing) with more tailored hashtags (like #SmallBusinessMarketing or a location tag) to get the best of both worlds—visibility and relevancy.
  • Branded Hashtags = Community Power: Creating and promoting your own branded hashtag can spark User Generated Content (UGC) and help you collect all event or brand-related posts in one place. BUT, a branded hashtag won’t happen unless you promote and use it consistently.

Stay in touch and get the latest updates by following us on:


Your ultimate guide - FREE Website Starter Checklist and FREE Marketing Workbook

This comprehensive guide is your personalized roadmap to website success. Stop dreaming about your website and start building it today!

Download your FREE Website Starter Checklist and unlock the secrets to crafting a website.

Copyright 2025 Rebel Marketing

  continue reading

21 episodes

Artwork
iconShare
 
Manage episode 496350493 series 2887790
Content provided by Rebel Marketing. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rebel Marketing or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

#stopusinghashtagswrong

We are bringing the heat—and a few cheesy dad jokes—as they break down one of the hottestly debated topics in social media marketing: hashtags. Are hashtags dead? Do they actually work on platforms like TikTok, Instagram, and LinkedIn? Or are we all just using them the wrong way?

We tackle some common myths floating around LinkedIn (and beyond), and share exactly why hashtags still matter when it comes to discoverability, categorization, and making your content easier to find—especially for small businesses and marketers.

We’ll walk you through common hashtag mistakes (looking at you, ChatGPT-generated nonsense), how to pick the right level of niche, the value of branded hashtags, and why stuffing your caption with 30 irrelevant hashtags isn’t helping anyone. Plus, they get real about what happens when you try to trick the algorithm with trending but unrelated tags (spoiler: your audience won’t be happy).

Whether you’re hashtag-clueless or looking to sharpen your strategy, this episode serves up practical, up-to-the-minute advice with plenty of laughs sprinkled in.

Hot Moments

00:00 Hashtags Boost Social Media Visibility

04:33 Optimize Local Discoverability

07:41 TikTok's Engagement Schemes

11:25 Targeted Hashtags for Marketing Success

15:14 Misleading Hashtags Confuse Users

17:05 Maximize User-Generated Content Benefits

20:46 Backpack Mystery: No Books?

Here are 3 key takeaways to help you get it right:

  • Don’t Go Hashtag Happy: Using a mountain of hashtags, especially irrelevant ones, doesn’t mean more reach. It confuses the algorithm and turns off your audience. Instead, aim for 3-5 relevant hashtags on Instagram and select ones that directly connect to your content and audience.
  • Niche, But Not Too Niche: Think Goldilocks when choosing hashtags: not too broad, not too specific. Pair big ones (like #marketing) with more tailored hashtags (like #SmallBusinessMarketing or a location tag) to get the best of both worlds—visibility and relevancy.
  • Branded Hashtags = Community Power: Creating and promoting your own branded hashtag can spark User Generated Content (UGC) and help you collect all event or brand-related posts in one place. BUT, a branded hashtag won’t happen unless you promote and use it consistently.

Stay in touch and get the latest updates by following us on:


Your ultimate guide - FREE Website Starter Checklist and FREE Marketing Workbook

This comprehensive guide is your personalized roadmap to website success. Stop dreaming about your website and start building it today!

Download your FREE Website Starter Checklist and unlock the secrets to crafting a website.

Copyright 2025 Rebel Marketing

  continue reading

21 episodes

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