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78. Series 2 | Episode 41. Product-Led Growth - Tips to Emulate Some of the Fastest Growing SaaS Companies, with Wes Bush, CEO of ProductLed
Manage episode 344496274 series 2342213
Content provided by Matt Dodgson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Matt Dodgson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
If your company is trying to market and sell a B2B tech product, embracing a product-led growth strategy could enable you to drastically improve customer acquisition, experience, and retention.
But what is product-led growth, really, and how do you determine whether a strategy like this is the right fit for your business?
In this podcast, Wes Bush, CEO of ProductLed, chats to Matt Dodgson about his experience using a product-led strategy to increase revenue and accelerate growth in B2B tech companies.
They cover;
- What is product-led growth?
- Why companies adopt a strategy like this
- Is product-led growth right for your business?
- Where to start when adopting a product-led growth strategy
- How you should structure your marketing team to support this
- Metrics to track
- Pitfalls and how to avoid them
And so much more...
Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.
If you'd like to be a future guest on the Market Mentors podcast you can apply here.
Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with world class marketers to help them grow.
If you'd like to be a future guest on the Market Mentors podcast, you can apply here.
106 episodes
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Manage episode 344496274 series 2342213
Content provided by Matt Dodgson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Matt Dodgson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
If your company is trying to market and sell a B2B tech product, embracing a product-led growth strategy could enable you to drastically improve customer acquisition, experience, and retention.
But what is product-led growth, really, and how do you determine whether a strategy like this is the right fit for your business?
In this podcast, Wes Bush, CEO of ProductLed, chats to Matt Dodgson about his experience using a product-led strategy to increase revenue and accelerate growth in B2B tech companies.
They cover;
- What is product-led growth?
- Why companies adopt a strategy like this
- Is product-led growth right for your business?
- Where to start when adopting a product-led growth strategy
- How you should structure your marketing team to support this
- Metrics to track
- Pitfalls and how to avoid them
And so much more...
Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.
If you'd like to be a future guest on the Market Mentors podcast you can apply here.
Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with world class marketers to help them grow.
If you'd like to be a future guest on the Market Mentors podcast, you can apply here.
106 episodes
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Similar to Market Mentors
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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continue reading
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continue reading
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…
continue reading
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