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Beyond the perfect mom trap: Authentic marketing for modern mothers
Manage episode 473384513 series 3550869
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In honour of International Women's Day and Women's History Month, we're diving into the unique perspectives and insights that motherhood brings to the marketing world. Join our host, Debbie, a senior social media manager at Brew Digital, as she chats with powerful women from The Adaptivist Group: Reema, Elena, and Jyoti.
In this episode, we explore how motherhood has reshaped their marketing strategies, emphasising empathy, clarity, and respect for consumers' time. Discover the art of authentic storytelling and the importance of building trust with your audience. We also tackle the challenges of marketing to mums, urging brands to move beyond overgeneralisations and embrace the rich diversity of motherhood.
Our guests share invaluable lessons on balancing work and family life, highlighting the significance of flexibility, trust, and community support. Whether you're a mum, a marketer, or both, this episode is packed with actionable insights to enhance your marketing prowess and personal growth. Tune in and be inspired by the stories and wisdom of these incredible marketing mums. Don't forget to subscribe for more episodes filled with insights and empowerment!
You can also find this episode on our website, click here to listen.
Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business.
See what we can do for you at brewdigital.com
Chapters
1. Welcome and Introductions (00:00:00)
2. How Motherhood Changes Marketing Perspective (00:03:00)
3. Marketing Campaigns That Resonate With Moms (00:05:50)
4. Authentic Storytelling in Mom-Focused Marketing (00:09:40)
5. What Brands Get Wrong When Marketing to Moms (00:14:00)
6. Balancing Marketing Careers With Motherhood (00:17:30)
7. Workplace Support for Working Mothers (00:21:30)
40 episodes
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