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The 95-5 rule: Rethinking traditional marketing strategies
Manage episode 493616893 series 3550869
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Hello there! In this episode of the Marketers of the Universe, we delve into the 95-5 rule, a fresh marketing approach that prioritises engaging the majority of the market who aren't ready to buy. We explore the significance of building mental availability and creating problem-focused content, and how these strategies can be more effective than traditional marketing techniques. Listen in for practical tips on how to apply these principles, such as conducting a 'Monday morning audit' of your marketing budget and starting small to demonstrate improved performance.
Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business.
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Chapters
1. Introduction to the 95-5 Rule (00:00:00)
2. Redefining Traditional Sales Funnels (00:09:37)
3. Mental Availability and Problem-Focused Content (00:19:32)
4. Budgeting Between Brand and Demand (00:23:51)
5. Measuring Success Beyond Conversions (00:28:11)
6. Monday Morning Audit and Action Steps (00:31:42)
40 episodes
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