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The zero-click crisis: How search AI Is changing digital marketing
Manage episode 481789060 series 3550869
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Is there anything better than sitting in the garden with a cool drink and the sun on your face? The only thing I can think of enjoying that while listening to the latest episode of your favourite marketing podcast!
This time we're hearing from Rich Harper, Head of Digital Marketing, and Sophie Caswell, Head of Strategy and Innovation, as they reveal how AI search results are fundamentally altering the relationship between brands and their audiences.
The conversation challenges marketers to move beyond vanity metrics and rediscover marketing fundamentals. Rich shares how an obsession with performance has led many organisations to treat marketing departments as mere lead generation machines rather than strategic partners. Meanwhile, Sophie draws on her background creating communication strategies for major brands to explain why maintaining brand
Recorded ahead of their talk at the Marketing Society's Digital Day 2025, this episode emphasises the need to prioritise brand and creating a human connection—it's time we stop writing for bots!
If you want to find more great marketing content (no brag) then head on over to our Resource Hub. There you'll find thought pieces, articles, templates and podcasts—including this one!
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Chapters
1. Introduction to AI's Impact on Search (00:00:00)
2. The Zero-Click Search Revolution (00:03:43)
3. Marketing Fundamentals vs Performance Metrics (00:07:18)
4. Defending Brand Investment in Tough Times (00:13:35)
5. Critical Thinking in Marketing Strategy (00:17:05)
6. Creating Truly Unique Brand Messaging (00:21:40)
7. Search Everything Optimization (00:25:38)
8. Three-Point Strategy for Brand Protection (00:28:20)
38 episodes
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