7: Boost Your Business - Aligning Marketing and Sales for Success | Marketers Take Wing® Podcast
Manage episode 484467191 series 3552232
Are you struggling to fill your sales pipeline? Do you want to learn how to effectively integrate marketing and sales to boost your business?
In this video, I'm sharing a replay of my workshop on filling your sales pipeline, with insights for both seasoned marketers and new business owners.
** RESOURCES **
- Go from Vision to Action with the 90-Day Business Flight Planner *
Free Download: https://bizplan.takewingcoaching.com/...
- The Sales Runway Script *
Free Download: https://takewing.ck.page
** Connect with Me **
LINKEDIN: https://linkedincom/in/gailnott
** Connect with Take Wing Coaching **
WEBSITE: https://www.takewingcoaching.com/
** TIMESTAMPS **
[00:00:00] Introduction & Workshop Purpose
[00:00:50] Marketing and Sales Overview
[00:01:14] Understanding the Buyer's Journey
[00:01:43] Awareness Stage: Problem Identification
[00:02:40] Consideration Stage: Researching Solutions
[00:03:27] Decision Stage: Choosing a Solution
[00:05:06] Defining Buyer Stages for Your Business
[00:05:58] Marketing Collateral for Each Stage
[00:07:49] Buyer Stages in Your Marketing Strategy
[00:08:19] Networking as a Strategy
[00:09:11] Integrating Buyer Stages into Networking
[00:10:39] Presentations & Follow-Up in Networking
[00:11:07] Building Trust Through Demos & Testimonials
[00:11:29] Thought Leadership as a Marketing Method
13 episodes