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Behind the Scenes of Scaling Success
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In this episode of Marketers Unleashed, Kathryn Strachan speaks with Karen Strauss, publishing expert and founder of Hybrid Global Publishing, to decode the realities of the book publishing world. Whether you’re a first-time author or a seasoned entrepreneur, this is your ultimate guide to choosing the right publishing path.
Explore the pros and cons of traditional vs. hybrid vs. self-publishing, and discover why hybrid publishing is becoming the go-to choice for thought leaders. Karen outlines the full book journey—from idea development to marketing—and shares how to position your book as a powerful business asset.
Key Takeaways:
- Understanding the three main publishing models
- How hybrid publishing empowers authors
- Steps to go from manuscript to market-ready book
- Using your book to boost business visibility and credibility
- Keeping your book relevant post-launch
Perfect for: Entrepreneurs, coaches, consultants, and professionals seeking to build authority and grow their brand through publishing.
Resources & Mentions:
- Host: Kathryn Strachan
- Kathryn Strachan's Book: Click Here
- Guest: Karen Strauss
- Hybrid Global Publishing: Click Here
Chapters
1. Introduction to Marketers Unleashed (00:00:00)
2. Traditional vs. Hybrid vs. Self-Publishing (00:03:08)
3. The Hybrid Publishing Process (00:04:56)
4. Deciding the Right Publishing Route (00:07:05)
5. The Journey of Writing and Publishing a Book (00:10:08)
6. Post-Publishing Strategies and Success (00:23:53)
7. Conclusion and Final Thoughts (00:31:44)
17 episodes
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