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Building an Unstoppable Brand - How Brands Are Leveraging Social to Gain Share of Voice
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Join us on this episode of Marketers Unleashed as host Catherine Strachan delves into the world of corporate and startup marketing with Andy Lambert. Andy, co-founder of ContentCal and now part of Adobe's team, shares his unique career trajectory, insights into the challenges of transitioning from startup to corporate life, and the importance of personality-led growth. Key topics include the differences in input-output dynamics between startups and large corporations, the importance of community building, influencer strategy, and executive profiling. Andy also provides actionable advice on measuring the impact of marketing efforts and leveraging AI tools for personal branding. Tune in for an enlightening conversation that will inspire you to think differently about your marketing approach.
Social Media Links:
Kathryn Strachan - linkedin.com/in/kathryn-strachan
Andy Lambert - linkedin.com/in/andyrlambert
Websites:
- social3-0.com/ (Company)
- andyrlambert.com (Personal)
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