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How to Make Your CFO Your New Bestie
Manage episode 470588396 series 3636036
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In this episode of Marketers Unleashed, host Kathryn Strachan sits down with Benjamin Mills, a seasoned CFO, to explore how CMOs and CFOs can work collaboratively to align marketing strategies with overall business goals. Benjamin shares his extensive experience transitioning from public accounting to internal CFO roles, highlighting the unique challenges and perspectives in leading financial operations. He discusses day-to-day CFO responsibilities, effective marketing budget management, and strategies for demonstrating marketing's value as an investment rather than a cost center. The conversation offers practical advice for CMOs on breaking down silos, aligning with strategic goals, and navigating budget constraints, especially during economic downturns.
Chapters
1. Introduction to Marketers Unleashed (00:00:00)
2. Guest Introduction: Ben Mills, CFO (00:01:19)
3. The CFO Perspective on Marketing (00:02:29)
4. Aligning Marketing with Business Goals (00:03:41)
5. Overcoming CFO Hesitations (00:05:29)
6. Effective Marketing Strategies (00:09:29)
7. Navigating Hard Times in Marketing (00:11:47)
8. Breaking Down Silos in Marketing (00:19:22)
9. Conclusion and Wrap-Up (00:29:37)
16 episodes
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