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Just F@cking Post It: How to Build a Personal Brand
Manage episode 478477180 series 3636036
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Join Kathryn Strachan on this episode of Marketers Unleashed as she welcomes Amelia Sordell, founder of Klowt and leading personal branding expert. Discover why authenticity is your most powerful marketing asset and how Amelia’s bold mantra—“Just f*cking post it”—is reshaping how professionals show up online.
Amelia shares raw insights on overcoming fear of judgment, building a magnetic online presence, and how storytelling can generate leads and build lasting trust. Explore how personal branding goes beyond social media, why vulnerability attracts ideal clients, and how to strategically use AI tools to streamline content creation.
Key Takeaways:
- Why authenticity beats perfection in personal branding
- The value of vulnerability: attracting clients with your real story
- Amelia’s mindset hack: Just hit publish
- Managing the balance between personal and professional identities online
- Time-saving content tips using AI
Perfect for: Entrepreneurs, solopreneurs, marketers, and thought leaders looking to build a memorable and effective personal brand.
Resources & Mentions:
- Guest: Amelia Sordell - linkedin.com/in/ameliasordell
- Klowt: klowt.com
- Host: Kathryn Strachan
- Kathryn Strachan's Book: Click Here
Chapters
1. Introduction (00:00:00)
2. Guest Introduction: Amelia Sordell on Personal Branding (00:01:18)
3. The Power of 'Just F*cking Post It' (00:02:03)
4. Handling Negative Responses and Misunderstandings (00:03:44)
5. Balancing Authenticity and Professionalism (00:07:55)
6. The Impact of Personal Stories on Business (00:11:13)
7. Building a Personal Brand Strategy (00:14:26)
8. Frequency and Quality in Content Creation (00:16:47)
9. Best Practices for Social Media Platforms (00:18:10)
10. The Role of Video on LinkedIn (00:19:03)
11. Choosing the Right Medium for Your Content (00:19:42)
12. Focus on a Single Channel (00:21:09)
13. Balancing Personal and Company Brands (00:22:50)
14. Creating Authentic Content (00:25:00)
15. Using AI in Personal Branding (00:30:20)
16. Final Advice for Building a Personal Brand (00:32:47)
16 episodes
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