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Ash Parikh on the Evolution of the CMO role and the Influence of Tech on Marketing Management Style - Marketing Art and Science - EP4
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Lisa Martin, CMO Advisor at The Futurum Group and Ash Parikh, CMO of Trellix, talk about the evolution of the B2B CMO’s role and the customer journey, as well as the influence that technology, art, and science have on marketing management styles.
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