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Marketing Dynamics: From Mastercard's AI Moves to Megan Rapinoe and Sue Bird's Podcasting Influence
Manage episode 441882722 series 3574019
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In today's episode, we'll explore the shifting landscape of sports marketing, highlighting Megan Rapinoe and Sue Bird's podcast "A Touch More" and the rise of female-driven sports content. Ellen Hyslop from The Gist discusses how the female presence is reshaping sports podcasts. We also examine Janina Lundy from Hartbeat and their inclusive campaign for Venus razors, focusing on diverse representation in brand strategy. Our coverage continues with insights from the Marketing Brew Summit in New York. Leaders like Mastercard’s Cheryl Guerin and e.l.f. Beauty’s partnership with Tinder demonstrate innovative marketing approaches and AI applications. Additionally, we delve into how podcast marketing is evolving, noting TikTok’s new ad capabilities and brands' preference for 'apolitical' influencers. Finally, we touch on Peloton's reduced marketing budget and its community-focused campaign, alongside the competitive tensions in the snack sector with J.M. Smucker's legal dispute. Join us as we unpack these dynamic changes and their implications for the marketing world.
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