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Extended: Marketing Attribution
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Manage episode 245873870 series 2560905
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Marketing attribution handler om at tilskrive retmæssig værdi til de kanaler og kampagner, der skaber dine salg.
Hvis en kunde starter på Google Ads og så klikker på retargeting på Facebook, skal de så bare have 50 % af værdien - eller hvordan fordeler man værdien i en verden med stigende kompleksitet og opbrudte kunderejser?
Bliv skarp på marketing attribution i en times selskab med Halfdan & Emil her.
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