Data is delicious with Katrina Collins

Marketing Espresso

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In this episode of Marketing Espresso, I sit down once again with Katrina Collins - founder of a global digital media marketing agency and champion of data-led strategy. If you missed our previous conversation, make sure to catch up, because this follow-up dives even deeper into the power of analytics.

We’re breaking down what makes data not just important, but delicious. Katrina explains how metrics like impressions, engagement rates, and video views are more than vanity numbers - they're the breadcrumbs that lead you to stronger connections and measurable results. Whether you’re on Instagram, LinkedIn, or dipping your toes into TikTok, this episode gives you practical, real-world strategies for turning your content into conversions.

We also cover:

• Why your social media content isn’t landing (and how to fix it)
• How to reverse-engineer your content based on lead generation goals
• The simple engagement strategy that could fast-track your growth
• Why you shouldn’t trust everything platforms like Instagram tell you
• The one underrated metric that tells the real story

Plus, Katrina drops golden insights on outreach, algorithm myths, and the importance of measuring your own activity - not just your post performance.

Key Topics Covered:

• Social media reporting and KPIs
• Engagement strategies for growth
• Data-driven marketing for small business
• Building consistency across platforms
• The reality of “passive posting”

Guest Bio:
Katrina Collins is the founder of Butterfly Media Marketing. A self-taught, globally recognised marketing strategist, she’s helped hundreds of businesses build success online. Her mission is to empower 100,000 small business owners to create their own version of success by harnessing the power of story, strategy, and data.

Connect with Katrina:

• LinkedIn – Katrina Collins
• Instagram: @butterflymediamarketing
• Website: www.butterflymediamarketing.com

Join the Conversation:
I’d love your feedback — what landed for you? What would you like to hear more (or less) of? Leave a review, shoot me a DM, or tag me in your takeaways.

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This podcast has been produced and edited by Snappystreet Creative