The daily drama of money and work from the BBC.
…
continue reading
Content provided by Marketing Expedition Podcast, Rhea Allen, CEO, and Peppershock Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marketing Expedition Podcast, Rhea Allen, CEO, and Peppershock Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Similar to Marketing Expedition Podcast with Rhea Allen, Peppershock Media
News and insight from the business world. Download the podcast via the BBC Sounds app.
…
continue reading
The definitive business podcast from the BBC. Each week, the BBC's Evan Davis is joined by bosses, entrepreneurs and industry experts, to lift the lid on how their businesses work, and what it’s like to be in charge. They discuss a big issue, a big challenge, or a big question facing their industry. From managing AI to managing millennials, from supermarkets to supercharging a new product. And our guests will share their stories of success and failure along the way. Podcasts are published ev ...
…
continue reading
A weekly roundup of the most important stories from the worlds of business and finance, hosted by Felix Salmon. Want more Slate Money? Subscribe to Slate Plus to unlock weekly bonus episodes. Plus, you’ll access ad-free listening across all your favorite Slate podcasts. Subscribe now on Apple Podcasts by clicking “Try Free” at the top of our show page. Or, visit https://slate.com/moneyplus to get access wherever you listen.
…
continue reading
The latest business and finance news from around the world, on the BBC.
…
continue reading
Every weekday, host Kai Ryssdal helps you make sense of the day's business and economic news — no econ degree or finance background required. "Marketplace" takes you beyond the numbers, bringing you context. Our team of reporters all over the world speak with CEOs, policymakers and regular people just trying to get by.
…
continue reading
Player FM - Podcast App
Go offline with the Player FM app!
Go offline with the Player FM app!
))
Crafting Effective Market Research for Your Business with Sean Campbell | Marketing Expedition Podcast
Manage episode 460230407 series 1954021
Content provided by Marketing Expedition Podcast, Rhea Allen, CEO, and Peppershock Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marketing Expedition Podcast, Rhea Allen, CEO, and Peppershock Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Sean Campbell is the CEO of Cascade Insights and has been training, mentoring, and educating all his life. An exceptionally well-regarded conference speaker and author, Sean has delivered talks for Fortune 50 companies and top-tier conferences. He has also been the author of several books on technical and business topics. Sean has been a professional services firm owner for over 20 years. He is passionate about running a remote-first company, and has been doing so long before it was cool – dating back to the 20th century!
00:00 - 00:17 "One of our informal mottos around here is we deliver bad news to good people because you kind of pay more for bad news when it comes to market research than good news. If you walk off a findings presentation and all you can say is, well, it confirms what we know. That's only so exciting. In a weird way, we get paid for delivering the bad news.” — Sean Campbell
00:18 - 00:36 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:37 - 01:53 Sean’s Bio
01:54 - 08:38 Marketing Essentials Moment: Art of Audio
08:39 - 12:05 Welcome to the show, Sean!
12:06 - 17:46 Memorable Projects and Campaigns
17:47 - 20:47 Types of Market Research and Their Applications
20:48 - 25:00 Recruiting Participants for Market Research
25:01 - 30:17 Challenges in Quantitative vs. Qualitative Research
30:18 - 34:15 Differences Between Quantitative and Qualitative Insights
35:17 - 41:54 Advice for B2B Companies Considering Market Research
41:55 - 44:44 Adopting to Gen AI
44:45 - 49:44 Advice for Students Learning Market Research
49:45 - 52:26 Quantitative Survey and Data
52:27 - 56:17 Emerging AI Trends
56:18 - 57:26 Reach out to Sean - https://www.cascadeinsights.com/
57:27 - 58:27 Thank you so much, Sean! Share this podcast, give us a review, and enjoy your marketing journey!
58:28 - 59:14 Join the Marketing Expedition Community today!
Like what you hear, but need more information?
#MarketResearch #BuyerPersonaResearch #B2BMarketing #BrandStudies #MarketingEssentialsMoment #ArtofAudio #Sales #FreshMarketingStrategy #CascadeInsights #QualitativeResearch #QuantitativeResearch #Gen AI #MarketingTips #AITools #AITrends
Hosted on Acast. See acast.com/privacy for more information.
237 episodes
Crafting Effective Market Research for Your Business with Sean Campbell | Marketing Expedition Podcast
Marketing Expedition Podcast with Rhea Allen, Peppershock Media
Share
Manage episode 460230407 series 1954021
Content provided by Marketing Expedition Podcast, Rhea Allen, CEO, and Peppershock Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marketing Expedition Podcast, Rhea Allen, CEO, and Peppershock Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Sean Campbell is the CEO of Cascade Insights and has been training, mentoring, and educating all his life. An exceptionally well-regarded conference speaker and author, Sean has delivered talks for Fortune 50 companies and top-tier conferences. He has also been the author of several books on technical and business topics. Sean has been a professional services firm owner for over 20 years. He is passionate about running a remote-first company, and has been doing so long before it was cool – dating back to the 20th century!
00:00 - 00:17 "One of our informal mottos around here is we deliver bad news to good people because you kind of pay more for bad news when it comes to market research than good news. If you walk off a findings presentation and all you can say is, well, it confirms what we know. That's only so exciting. In a weird way, we get paid for delivering the bad news.” — Sean Campbell
00:18 - 00:36 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:37 - 01:53 Sean’s Bio
01:54 - 08:38 Marketing Essentials Moment: Art of Audio
08:39 - 12:05 Welcome to the show, Sean!
12:06 - 17:46 Memorable Projects and Campaigns
17:47 - 20:47 Types of Market Research and Their Applications
20:48 - 25:00 Recruiting Participants for Market Research
25:01 - 30:17 Challenges in Quantitative vs. Qualitative Research
30:18 - 34:15 Differences Between Quantitative and Qualitative Insights
35:17 - 41:54 Advice for B2B Companies Considering Market Research
41:55 - 44:44 Adopting to Gen AI
44:45 - 49:44 Advice for Students Learning Market Research
49:45 - 52:26 Quantitative Survey and Data
52:27 - 56:17 Emerging AI Trends
56:18 - 57:26 Reach out to Sean - https://www.cascadeinsights.com/
57:27 - 58:27 Thank you so much, Sean! Share this podcast, give us a review, and enjoy your marketing journey!
58:28 - 59:14 Join the Marketing Expedition Community today!
Like what you hear, but need more information?
#MarketResearch #BuyerPersonaResearch #B2BMarketing #BrandStudies #MarketingEssentialsMoment #ArtofAudio #Sales #FreshMarketingStrategy #CascadeInsights #QualitativeResearch #QuantitativeResearch #Gen AI #MarketingTips #AITools #AITrends
Hosted on Acast. See acast.com/privacy for more information.
237 episodes
All episodes
×
Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.
Similar to Marketing Expedition Podcast with Rhea Allen, Peppershock Media
The daily drama of money and work from the BBC.
…
continue reading
News and insight from the business world. Download the podcast via the BBC Sounds app.
…
continue reading
The definitive business podcast from the BBC. Each week, the BBC's Evan Davis is joined by bosses, entrepreneurs and industry experts, to lift the lid on how their businesses work, and what it’s like to be in charge. They discuss a big issue, a big challenge, or a big question facing their industry. From managing AI to managing millennials, from supermarkets to supercharging a new product. And our guests will share their stories of success and failure along the way. Podcasts are published ev ...
…
continue reading
A weekly roundup of the most important stories from the worlds of business and finance, hosted by Felix Salmon. Want more Slate Money? Subscribe to Slate Plus to unlock weekly bonus episodes. Plus, you’ll access ad-free listening across all your favorite Slate podcasts. Subscribe now on Apple Podcasts by clicking “Try Free” at the top of our show page. Or, visit https://slate.com/moneyplus to get access wherever you listen.
…
continue reading
The latest business and finance news from around the world, on the BBC.
…
continue reading
Every weekday, host Kai Ryssdal helps you make sense of the day's business and economic news — no econ degree or finance background required. "Marketplace" takes you beyond the numbers, bringing you context. Our team of reporters all over the world speak with CEOs, policymakers and regular people just trying to get by.
…
continue reading
Player FM - Podcast App
Go offline with the Player FM app!
Go offline with the Player FM app!
