Demystifying Marketing for CEOs and Founders with Jennifer Sutton | Marketing Expedition Podcast

Marketing Expedition Podcast with Rhea Allen, Peppershock Media

Jennifer Sutton is a 3x founder and 4x mom. Jennifer is an accomplished marketing and advertising expert who has dedicated her career to helping businesses grow and thrive. After two decades of working in large advertising agencies, she decided to take the leap and establish her own marketing and advertising agency in 2013, Bright Marketing, growing it into a multi-million dollar venture, a testament to her business acumen.

00:00 - 00:10 "Advertising is the where, right? It's media planning and buying. Where am I going to convey? Where do I need to go to inform, to educate, to inspire, to motivate?” — Jennifer Sutton

00:11 - 00:30 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:31 - 01:11 Jennifer’s Bio

01:12 - 05:50 Marketing Essentials Moment: Types of Advertising

05:51 - 08:02 Welcome to the show, Jennifer!

08:03 - 14:01 Founding Bright Marketing - https://gobrightnow.com/

14:02 - 22:07 Transition to Freelancing

22:08 - 27:01 Full Circle Agency Model

27:02 - 31:11 Advertising as Media Planning and Buying

31:12 - 36:19 Retention Strategies

36:20 - 38:20 Predicting Market Behavior

38:21 - 42:34 CRM and Sales Process Issues

42:35 - 42:53 Adapting Strategies Over Time

42:52 - 43:39 By spreading the word about The Pink Tax Rebate (no purchases necessary) we get up to a $20 credit to spend on Billie razors and body care. Let’s do this!

43:40 - 46:17 Demystifying Marketing for CEOs

46:18 - 52:08 Importance of Specialized Expertise

52:09 - 58:00 Aggressive Growth Targets

58:01 - 58:40 Reach out to Jennifer (https://www.instagram.com/jenniferjohnssutton/)

58:41 – 1:00:14 Thank you so much, Jennifer! Share this podcast, give us a review, and enjoy your marketing journey!

1:00:15 – 1:01:01 Join the Marketing Expedition Community today!

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Meet with Rhea Allen

#BrightMarketing #Entrepreneurship #SuccessStories #MarketingEssentialsMoment #AdvertisingObjectives #Advertising #MediaPlanning #MediaBuying #FresMarketingStrategy #MarketingTips #RevenueSources #FullCircleAgency #WordofMouthAdvertising

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