Expanding Your Business with Effective Content Marketing Strategies with Armando Leduc | Marketing Expedition Podcast

Marketing Expedition Podcast with Rhea Allen, Peppershock Media

#Business #Rhea Allen #Marketing #CEOs #Peppershock Media #Careers #Entrepreneur #Marketing Expedition #Advertising #Brand #Entrepreneurship

30:55

A secret field that summons lightning. A massive spiral that disappears into a salt lake. A celestial observatory carved into a volcano. Meet the wild—and sometimes explosive—world of land art, where artists craft masterpieces with dynamite and bulldozers. In our Season 2 premiere, guest Dylan Thuras, cofounder of Atlas Obscura, takes us off road and into the minds of the artists who literally reshaped parts of the Southwest. These works aren’t meant to be easy to reach—or to explain—but they just might change how you see the world. Land art you’ll visit in this episode: - Double Negative and City by Michael Heizer (Garden Valley, Nevada) - Spiral Jetty by Robert Smithson (Great Salt Lake, Utah) - Sun Tunnels by Nancy Holt (Great Basin Desert, Utah) - Lightning Field by Walter De Maria (Catron County, New Mexico) - Roden Crater by James Turrell (Painted Desert, Arizona) Via Podcast is a production of AAA Mountain West Group.…

about a year ago 56:16

MP3•Episode home

Armando Leduc is a powerful figure in the entertainment industry known for his outstanding performances in Hollywood films and television shows. Armando's versatility shines through as he effortlessly transitions between various genres, bringing authenticity and depth to every character he portrays. Beyond acting, Armando showcases his entrepreneurial skills through his successful production company, Leduc Entertainment, focusing on personal branding and helping visionaries build their brands.

00:00 - 00:24 "If you start living authentically through the content that you produce and you really understand who you are and what you’re to do, your purpose, and your vision and mission, well then, when you create content, it’s so much more resonant. It’s so much more captivating and engaging, and people want to watch that. But if you’re creating content around something superficial, you’re going to notice the engagement goes down." — Armando Leduc

00:25 - 00:43 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:44 - 03:02 Armando’s Background

03:03 - 15:00 Marketing Essentials Moment: Marketing Terms

15:01 - 17:37 Welcome to the show, Armando!

17:38 - 22:38 Personal Branding and Business Identity

22:39 - 28:17 The Impact of Authentic Content

28:18 - 29:40 Mindset and Belief in Yourself

29:41 - 30:31 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Go to kitcaster.com/expedition to apply for a special offer for friends of this podcast.

30:32 - 39:24 Visionaries and Idea Implementation

39:25 - 46:20 Resources for Good Listening and Reading

46:21 - 48:10 Human Connection

48:11 - 52:47 Building Credibility and Trust

52:48 - 53:42 Reach out to Armando - https://www.linkedin.com/in/armando-leduc-16ba4940/

53:43 - 54:24 Spaghetti on the Wall Podcast - https://www.leducentertainment.com/spaghetti-on-the-wall-podcast/

54:25 – 55:29 Thank you so much, Armando! Share this podcast, give us a review, and enjoy your marketing journey!

55:30 – 56:16 Join themarketingexpedition.com today

#ContentMarketing #SEO #SearchEngineOptimization #VideoProduction #Branding #PersonalBranding #Authenticity #GrowthStrategies #BusinessGrowth #SocialMediaMarketing #PodcastProduction

Hosted on Acast. See acast.com/privacy for more information.

237 episodes

Marketing Expedition Podcast with Rhea Allen, Peppershock Media

Expanding Your Business with Effective Content Marketing Strategies with Armando Leduc | Marketing Expedition Podcast

Marketing Expedition Podcast with Rhea Allen, Peppershock Media

published about a year ago

MP3•Episode home

00:25 - 00:43 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:44 - 03:02 Armando’s Background

03:03 - 15:00 Marketing Essentials Moment: Marketing Terms

15:01 - 17:37 Welcome to the show, Armando!

17:38 - 22:38 Personal Branding and Business Identity

22:39 - 28:17 The Impact of Authentic Content

28:18 - 29:40 Mindset and Belief in Yourself

30:32 - 39:24 Visionaries and Idea Implementation

39:25 - 46:20 Resources for Good Listening and Reading

46:21 - 48:10 Human Connection

48:11 - 52:47 Building Credibility and Trust

52:48 - 53:42 Reach out to Armando - https://www.linkedin.com/in/armando-leduc-16ba4940/

53:43 - 54:24 Spaghetti on the Wall Podcast - https://www.leducentertainment.com/spaghetti-on-the-wall-podcast/

54:25 – 55:29 Thank you so much, Armando! Share this podcast, give us a review, and enjoy your marketing journey!

55:30 – 56:16 Join themarketingexpedition.com today

#ContentMarketing #SEO #SearchEngineOptimization #VideoProduction #Branding #PersonalBranding #Authenticity #GrowthStrategies #BusinessGrowth #SocialMediaMarketing #PodcastProduction

Hosted on Acast. See acast.com/privacy for more information.

237 episodes

#Business #Rhea Allen #Marketing #CEOs #Peppershock Media #Careers #Entrepreneur #Marketing Expedition #Advertising #Brand #Entrepreneurship

All episodes

Marketing Expedition Podcast with Rhea Allen, Peppershock Media

1
The Inner Earthquake: Navigating Major Life Events That Challenge Identity with Jenny Calcoen | Marketing Expedition Podcast 34:09

13 days ago34:09

34:09

Internationally-recognized mentor, speaker, and author, Jenny Calcoen, is the CEO and Founder of Inner Earthquake , a boutique consulting and coaching practice dedicated to empowering women. After a successful 26-year corporate career in senior leadership, Calcoen now mentors, coaches, and teaches women philanthropists, executives, and entrepreneurs to step into a bigger version of themselves, and to be unshakable, no matter what happens in life. 00:00 - 00:12 "Most clients I meet, when I ask them what do they want, they don't know. That's a very scary question. It's a very overwhelming question. But what they usually do know is what they don't want.” — Jenny Calcoen 00:13 - 00:30 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:31 - 01:21 Jenny’s Bio 01:22 - 08:00 Marketing Essentials Moment: Implementing Your Media Plan 08:01 - 09:22 Welcome to the show, Jenny! 09:23 - 11:28 Client Transformation Process 11:29 - 14:52 Bespoke Coaching Approach 14:53 - 19:00 Success Stories 19:01 - 21:19 Marketing Strategies for Client Acquisition 21:20 - 22:10 Awesome, affordable outfits that are delivered to your doorstep each month. Get $10 credit and free shipping on your first order. Sign up for Nadine West. 22:11 - 25:03 Identifying the Ideal Client 25:04 - 28:18 Resilience of Women 28:19 - 31:25 The Impact of Self-Talk 31:26 - 32:25 Reach out to Jenny (https://www.jennycalcoen.com/) 32:26 - 32:54 Final Thoughts 32:55 - 33:23 Thank you so much, Jenny! Share this podcast, give us a review, and enjoy your marketing journey! 33:24 - 34:09 Join the Marketing Expedition Community today! Like what you hear, but need more information? Meet with Rhea Allen #Entrepreneurs #ClientAcquisition #BespokeCoaching #MarketingEssentialsMoment #MediaPlan #MarketingStrategy #SuccessStories #Mentorship #Speaker #Author #WomenResilience Hosted on Acast. See acast.com/privacy for more information.…

Marketing Expedition Podcast with Rhea Allen, Peppershock Media

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Measure What Matters: Creating Authenticity in Your Social Media with Karlyn Ankrom | Marketing Expedition Podcast 40:12

27 days ago40:12

40:12

Karlyn Ankrom is the founder and lead strategist of Oh Snap! Social and creator of the Fan Firestarter Framework, a new approach to social media marketing made specifically for businesses tempted to fake their own death and flee to Tahiti at the mere thought of content creation. Karlyn developed her user-friendly strategy after working for a decade with a variety of brick-and-mortar businesses that were decidedly socially allergic, not because they didn't want to do social media, but because they were intimidated by it. In response, her new system helps newbies get on the fast track to unsticking their social media in just one hour per week. 00:00 - 00:19 "For me, I'm a big proponent of followers don't matter because what really matters is your engagement and whether they're actually engaging. So I think finally, publishers are starting to say, OK, yes, let's look at the total audience. Great. But are these people actually participating in the community and the conversation with this subject matter expert?” — Karlyn Ankrom 00:20 - 00:38 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:39 - 01:31 Karlyn’s Bio 01:32 - 09:10 Marketing Essentials Moment: Developing the Media Plan 09:11 - 11:32 Welcome to the show, Karlyn! 11:33 - 13:59 Niche down and focus on helping authors 14:00 - 18:23 Heart-centered entrepreneurs 18:24 - 22:24 Fan Firestarter framework 22:25 - 25:32 Engagement vs. vanity metrics 25:33 - 26:23 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Go to kitcaster.com/expedition to apply for a special offer for friends of this podcast . 26:24 - 30:28 Tactics for growth 30:29 - 32:33 The power of relationships 32:34 - 34:54 Making it easy for clients 34:55 - 36:41 Collaboration and co-promotion 36:42 - 37:40 Reach out to Karlyn (https://ohsnapsocial.com/) 37:41 - 38:48 Embrace authenticity 38:49 - 39:25 Thank you so much, Karlyn! Share this podcast, give us a review, and enjoy your marketing journey! 39:26 - 40:12 Join the Marketing Expedition Community today! Like what you hear, but need more information? Meet with Rhea Allen #Engagement #ContentMarketing #Entrepreneurs #MarketingEssentialsMoment #MediaPlan #Collaboration #Authenticity #KitCaster #FreshMarketingStrategy #MarketingTips #SocialMediaPresence #GrowthTactics Hosted on Acast. See acast.com/privacy for more information.…

Marketing Expedition Podcast with Rhea Allen, Peppershock Media

1
Connecting Businesses: The Role of the Boise Metro Chamber with Bobbi-Jo Meuleman | Marketing Expedition Podcast 46:21

6 weeks ago46:21

46:21

Bobbi-Jo Meuleman assumed leadership of the Boise Metro Chamber as CEO and President on October 2, 2023. The role includes overseeing the organization’s tourism division, Visit Boise, and economic development division, Boise Valley Economic Partnership. She was selected for her extensive experience with governmental affairs and economic development as well her passion for promoting, supporting, and advocating for Treasure Valley businesses. Podcast Notes: 00:00 - 00:19 “And that's another big component of something the Chamber does is advocacy is a huge part of it. And really watching to see what's going on, on the state, local and federal level, things that are impacting our businesses. And so that's a big thing that we do and we follow at the Boise Metro.” — Bobbi-Jo Meuleman 00:20 - 00:38 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:39 - 03:03 Bobbi-Jo’s Background 03:04 - 11:20 Marketing Essentials Moment: LinkedIn Strategies 11:21 - 14:31 Welcome to the show, Bobbi-Jo! 14:32 - 18:01 Chamber's Community Engagement 18:02 - 22:03 Chamber's Advocacy and Legislative Efforts 22:04 - 26:58 Chamber Events and Networking Opportunities 26:59 - 29:30 Leadership Programs and Mentoring 29:31 - 30:21 Awesome, affordable outfits that are delivered to your doorstep each month. Get $10 credit and free shipping on your first order. Sign up for Nadine West. 30:22 - 36:06 Business Development and Networking Success Stories 36:07 - 39:38 Chamber's Tips and Leads Groups 39:39 - 42:01 Future Initiatives and Community Issues 42:02 - 43:09 Member Benefits and Marketing Support 43:10 - 43:38 Collaboration with Treasure Valley Chambers 43:39 - 45:11 How to Get Involved with the Chamber (https://www.boisechamber.org/) 45:12 - 45:35 Thank you so much, Bobbi-Jo! Share this podcast, give us a review, and enjoy your marketing journey! 45:36 - 46:21 Join the Marketing Expedition Community today! Like what you hear, but need more information? Meet with Rhea Allen #BoiseMetroChamber #BusinessGrowth #Advocacy #Networking #CommunityBuilding #Leadership #Mentorship #MarketingEssentialsMoment #LinkedInStrategies #CommunityEngagement #Collaboration #CommunityFocus Hosted on Acast. See acast.com/privacy for more information.…

Marketing Expedition Podcast with Rhea Allen, Peppershock Media

1
Using AI and Automation to Build a Lean Marketing Engine with Sarah Noel Block | Marketing Expedition Podcast 41:45

8 weeks ago41:45

41:45

Meet Sarah Noel Block , your Marketing Strategist friend. Sarah has rocked the content world for 16 years. She's supported big shots like apartments.com and Prudential, but her heart lies with small teams. As the creator of the StrategicSpark Workshop, the StrategicStory, and Tiny Marketing Framework, she's a master at helping tiny teams achieve big results. With an award-winning content platform under her belt and featured in Entrepreneur, Forbes, and Thrive, Sarah knows her stuff. Catch her speaking at conferences and dazzling audiences with her wisdom. She's like that favorite teacher who makes learning fun and impactful. Let Sarah guide your marketing journey and unlock the secrets to success. 00:00 - 00:27 "The basis of the framework is streamline, systematize, automate, and outsource. So what we're talking about today is the streamline part of it, which is the lean marketing engine. So we'll get into that later, but systematize is, can you build templates around this? Can you create automations around this? Can you use AI for pieces of it? What can we use as an anchor that we can repurpose?” — Sarah Noel Block 00:28 - 00:46 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:47 - 01:34 Sarah’s Background 01:35 - 08:10 Marketing Essentials Moment: Developing Effective Creative Ads 08:11 - 10:57 Welcome to the show, Sarah! 10:58 - 12:18 The Lean Marketing System 12:19 - 18:52 Implementing AI in Marketing 18:53 - 22:31 Success Stories from the Lean Marketing Engine 22:32 - 25:09 Understanding Gateway Offers 25:10 - 28:16 The Importance of Client Fit 28:17 - 29:16 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button . 29:17 - 31:49 Building Trust with Clients 31:50 - 33:12 Setting Expectations for Marketing 33:13 - 38:53 The Role of Collaboration in Marketing 38:54 - 39:33 Listen to the Tiny Marketing Podcast and Reach out to Sarah (https://www.sarahnoelblock.com/) 39:34 - 40:58 Thank you so much, Sarah! Share this podcast, give us a review, and enjoy your marketing journey! 40:59 - 41:45 Join the Marketing Expedition Community today! Like what you hear, but need more information? Meet with Rhea Allen #TinyMarketing #TinyMarketingPodcast #LeanMarketingSystem #AI #AIMarketingTools #MarketingEssentialsMoment #CreativeAds #GatewayOffers #BuildingTrust #Collaboration #FreshMarketingStrategy #MarketingTips Hosted on Acast. See acast.com/privacy for more information.…

Marketing Expedition Podcast with Rhea Allen, Peppershock Media

1
Understanding the Audience and Other Keys to Effective Marketing with Jennifer Radke | Marketing Expedition Podcast 56:39

10 weeks ago56:39

56:39

Jennifer Radke is an international speaker, author, and business leader with over 20 years of experience in sales and leadership. Known for her practical solutions and expertise in coaching and training, she’s a sought-after speaker for businesses of all sizes. As the owner of the National Institute for Social Media (NISM) since 2016 and OMCP since 2023, Jennifer sets the standards for digital marketing professionals while continuing to support small businesses through Socially Inspired, her social media training and consulting company. 00:00 - 00:18 " I hear individuals out in the digital space, out in social media land, say things like, audience identification is not important. I will sit down and argue that until the cows come home. I don't care if it's an old marketing idea or not. It is still 100% relevant.” — Jennifer Radke 00:19 - 00:36 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:37 - 02:50 Jennifer’s Background 02:51 - 15:12 Marketing Essentials Moment: Primary vs. Secondary Market Research 15:13 - 17:54 Welcome to the show, Jennifer! 17:55 - 23:40 Strategic planning for audience identification. 23:41 - 26:18 Social listening tools and strategies. 26:19 - 28:08 Ideal customer for marketing courses. 28:09 - 30:34 Thought leadership 30:35 - 31:25 Awesome, affordable outfits that are delivered to your doorstep each month. Get $10 credit and free shipping on your first order. Sign up for Nadine West. 31:26 - 34:48 Audience identification importance. 34:49 - 38:26 TikTok's influence on marketing. 38:27 - 41:35 Realistic expectations in hiring. 41:36 - 46:30 AI as a creative tool. 46:31 - 51:56 Keeping up with industry trends. 51:57 - 54:32 Career advice for students. 54:33 - 55:30 Reach out to Jennifer. (https://nismonline.org/) 55:31 – 55:52 Thank you so much, Jennifer! Share this podcast, give us a review, and enjoy your marketing journey! 55:53 – 56:39 Join the Marketing Expedition Community today! Like what you hear, but need more information? Meet with Rhea Allen #NISM #OMCP #TargetAudience #AudienceIdentification #DigitalMarketing #MarketingEssentialsMoment #MarketResearch #AI #ArtificialIntelligence #FreshMarketingStrategy #MarketingTips #NadineWest #ThoughtLeadership #AdvertisingTools Hosted on Acast. See acast.com/privacy for more information.…

Marketing Expedition Podcast with Rhea Allen, Peppershock Media

1
Improving Lead Quality through Data-Driven Optimization with Joe DeVita | Marketing Expedition Podcast 45:09

12 weeks ago45:09

45:09

Joe DeVita, founder of Moving Traffic Media , began his journey into e-commerce after graduating college and working at an outdoor gear start-up. While initially attracted by the gear discounts, he quickly discovered a passion for e-commerce that transformed his career. Over five years, Joe contributed to every aspect of the business, from packing boxes to hard-coding product pages for SEO optimization, fueling his professional growth. 00:00 - 00:19 "Organic results, throughout my couple of decades of working in SEO, you'll see the prominence of organic results get pushed further and further down a search engine result page. I think, I don't know if everyone realizes that, but certainly if you work in this industry, you've noticed.” — Joe DeVita 00:20 - 00:36 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:37 - 02:40 Joe’s Background 02:41 - 10:54 Marketing Essentials Moment: Advertising advantages when done right 10:55 - 15:30 Welcome to the show, Joe! 15:31 - 18:13 Founding Moving Traffic Media 18:14 - 20:09 Changes in SEO and Search Engines 20:10 - 24:15 Impact of AI on Search Engines 24:16 - 29:36 Alternative Advertising Platforms 29:37 - 30:50 Client Budget Constraints 30:51 - 31:51 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button . 31:52 - 34:25 Using First-Party Data 34:26 - 37:36 Success Story: Healthcare Client Lead Generation 37:37 - 39:00 Reach out to Joe (https://www.movingtrafficmedia.com/) 39:00 - 43:43 Building Remote Team Culture 43:44 – 44:22 Thank you so much, Joe! Share this podcast, give us a review, and enjoy your marketing journey! 44:23 – 45:09 Join the Marketing Expedition Community today! Like what you hear, but need more information? Meet with Rhea Allen #MovingTrafficMedia #Ecommerce #SEO #SearchEngineOptimization #MarketingEssentialsMoment #OrganicSearch #AI #ArtificialIntelligence #FreshMarketingStrategy #MarketingTips #HelloAudio #FirstPartyData #BusinessMetrics #AdvertisingTools Hosted on Acast. See acast.com/privacy for more information.…

Marketing Expedition Podcast with Rhea Allen, Peppershock Media

1
Demystifying Marketing for CEOs and Founders with Jennifer Sutton | Marketing Expedition Podcast 1:01:01

14 weeks ago1:01:01

1:01:01

Jennifer Sutton is a 3x founder and 4x mom. Jennifer is an accomplished marketing and advertising expert who has dedicated her career to helping businesses grow and thrive. After two decades of working in large advertising agencies, she decided to take the leap and establish her own marketing and advertising agency in 2013, Bright Marketing , growing it into a multi-million dollar venture, a testament to her business acumen. 00:00 - 00:10 "Advertising is the where, right? It's media planning and buying. Where am I going to convey? Where do I need to go to inform, to educate, to inspire, to motivate?” — Jennifer Sutton 00:11 - 00:30 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:31 - 01:11 Jennifer’s Bio 01:12 - 05:50 Marketing Essentials Moment: Types of Advertising 05:51 - 08:02 Welcome to the show, Jennifer! 08:03 - 14:01 Founding Bright Marketing - https://gobrightnow.com/ 14:02 - 22:07 Transition to Freelancing 22:08 - 27:01 Full Circle Agency Model 27:02 - 31:11 Advertising as Media Planning and Buying 31:12 - 36:19 Retention Strategies 36:20 - 38:20 Predicting Market Behavior 38:21 - 42:34 CRM and Sales Process Issues 42:35 - 42:53 Adapting Strategies Over Time 42:52 - 43:39 By spreading the word about The Pink Tax Rebate (no purchases necessary) we get up to a $20 credit to spend on Billie razors and body care. Let’s do this! 43:40 - 46:17 Demystifying Marketing for CEOs 46:18 - 52:08 Importance of Specialized Expertise 52:09 - 58:00 Aggressive Growth Targets 58:01 - 58:40 Reach out to Jennifer (https://www.instagram.com/jenniferjohnssutton/) 58:41 – 1:00:14 Thank you so much, Jennifer! Share this podcast, give us a review, and enjoy your marketing journey! 1:00:15 – 1:01:01 Join the Marketing Expedition Community today! Like what you hear, but need more information? Meet with Rhea Allen #BrightMarketing #Entrepreneurship #SuccessStories #MarketingEssentialsMoment #AdvertisingObjectives #Advertising #MediaPlanning #MediaBuying #FresMarketingStrategy #MarketingTips #RevenueSources #FullCircleAgency #WordofMouthAdvertising Hosted on Acast. See acast.com/privacy for more information.…

Marketing Expedition Podcast with Rhea Allen, Peppershock Media

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Navigating Free Speech in the World of Content Creation with Carl Unegbu | Marketing Expedition Podcast 45:33

16 weeks ago45:33

45:33

Carl Unegbu is a New York attorney, editor of the Comedy Beat website, and author of the popular blog O'Carl's Law , which explores the intersection of comedy and law. He also hosted Comedy Dialogue, a quarterly forum in Manhattan that combined stand-up performances with engaging panel discussions. In his new book, Comedy Goes to Court: When People Stop Laughing and Start Fighting, Carl provides essential guidance for comedy professionals, helping them avoid disputes, contractual errors, and behaviors that could lead to costly lawsuits. He also tackles the critical question of how far comedians can go while staying protected under the First Amendment. 00:00 - 00:18 " If you're a content creator, this is so important to you because, you know, comedians are just like our canary in the mine, our dog in the fight. They don't have any special advantages or position than any of the rest of us. So what happens to them gives us a sense of what's going to happen to us. How freely you can swing your arms in the area of free speech.” — Carl Unegbu 00:19 - 00:37 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:38 - 02:46 Carl’s Background 02:47 - 08:17 Marketing Essentials Moment: How to Market an Event 08:18 - 10:20 Welcome to the show, Carl! 10:21 - 15:02 Book Development: From Blog to Book 15:03 - 18:29 Legal Boundaries: Free Speech and Defamation 18:30 - 25:22 Case Studies 25:23 - 28:02 Cultural Sensitivity 28:03 - 29:02 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button. 29:03 - 33:08 Strategic Lawsuits 33:09 - 37:00 Free Speech in America: Legal Protections 37:01 - 39:02 Parodies: Legal Protections and Impact 39:03 - 41:09 AI and Content Creation: Emerging Legal Issues 41:10 - 43:07 Book Availability: How to Get “Comedy Goes to Court” 43:08 - 43:58 Reach out to Carl 43:59 - 44:47 Thank you so much, Carl! Share this podcast, give us a review, and enjoy your marketing journey! 44:48 - 45:33 Join the Marketing Expedition Community today! Like what you hear, but need more information? Meet with Rhea Allen #ContentCreation #ContentMarketing #CaseStudies #MarketingEssentialsMoment #EventMarketing #FreeSpeech #LegalProtections #BooDevelopment #FreshMarketingStrategy #MarketingTips #AITools #AITrends Hosted on Acast. See acast.com/privacy for more information.…

Marketing Expedition Podcast with Rhea Allen, Peppershock Media

1
Crafting Effective Market Research for Your Business with Sean Campbell | Marketing Expedition Podcast 59:14

18 weeks ago59:14

59:14

Sean Campbell is the CEO of Cascade Insights and has been training, mentoring, and educating all his life. An exceptionally well-regarded conference speaker and author, Sean has delivered talks for Fortune 50 companies and top-tier conferences. He has also been the author of several books on technical and business topics. Sean has been a professional services firm owner for over 20 years. He is passionate about running a remote-first company, and has been doing so long before it was cool – dating back to the 20th century! 00:00 - 00:17 "One of our informal mottos around here is we deliver bad news to good people because you kind of pay more for bad news when it comes to market research than good news. If you walk off a findings presentation and all you can say is, well, it confirms what we know. That's only so exciting. In a weird way, we get paid for delivering the bad news.” — Sean Campbell 00:18 - 00:36 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:37 - 01:53 Sean’s Bio 01:54 - 08:38 Marketing Essentials Moment: Art of Audio 08:39 - 12:05 Welcome to the show, Sean! 12:06 - 17:46 Memorable Projects and Campaigns 17:47 - 20:47 Types of Market Research and Their Applications 20:48 - 25:00 Recruiting Participants for Market Research 25:01 - 30:17 Challenges in Quantitative vs. Qualitative Research 30:18 - 34:15 Differences Between Quantitative and Qualitative Insights 34:16 - 35:16 How do you know if your business is keeping up with all the tools, tips, and trends that will keep your marketing on the cutting edge? Join us Thursday, January 16th, 2025 for our annual interactive workshop, New Marketing Trends for the New Year! 35:17 - 41:54 Advice for B2B Companies Considering Market Research 41:55 - 44:44 Adopting to Gen AI 44:45 - 49:44 Advice for Students Learning Market Research 49:45 - 52:26 Quantitative Survey and Data 52:27 - 56:17 Emerging AI Trends 56:18 - 57:26 Reach out to Sean - https://www.cascadeinsights.com/ 57:27 - 58:27 Thank you so much, Sean! Share this podcast, give us a review, and enjoy your marketing journey! 58:28 - 59:14 Join the Marketing Expedition Community today! Like what you hear, but need more information? Meet with Rhea Allen #MarketResearch #BuyerPersonaResearch #B2BMarketing #BrandStudies #MarketingEssentialsMoment #ArtofAudio #Sales #FreshMarketingStrategy #CascadeInsights #QualitativeResearch #QuantitativeResearch #Gen AI #MarketingTips #AITools #AITrends Hosted on Acast. See acast.com/privacy for more information.…

Marketing Expedition Podcast with Rhea Allen, Peppershock Media

1
Marketing Strategies in a Zero-Click Environment with Lorraine Ball | Marketing Expedition Podcast 57:35

20 weeks ago57:35

57:35

After spending too many years in Corporate America, Lorraine said goodbye to the bureaucracy, glass ceilings, and bad coffee to follow her passion for helping small business owners succeed. Today, this successful entrepreneur, author, and professional speaker, enjoys sharing what she knows about marketing in presentations to groups around the county, in college classrooms, and in her weekly podcast More than a Few Words . 00:00 - 00:16 "I have often heard people say, well, I have these two communities and I will tell you that if you have two distinct communities, two totally different worlds that can use your product, that's fine. But each campaign needs to attract one.” — Lorraine Ball 00:17 - 00:35 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:36 - 01:35 Lorraine’s Background 01:36 - 09:45 Marketing Essentials Moment: Rise of Video Marketing 09:46 - 12:05 Lorraine, welcome to the show! 12:06 - 14:00 Three Key Elements for a Marketing Plan 14:01 - 15:39 Identifying Your Customer 15:40 - 17:39 Understanding Your Competitors 17:40 - 20:11 Defining Your Marketing Objectives 20:12 - 28:24 Success Story 28:25 - 29:10 How do you know if your business is keeping up with all the tools, tips, and trends that will keep your marketing on the cutting edge? Join us Thursday, January 16th, 2025 for our annual interactive workshop, New Marketing Trends for the New Year! 29:11 - 36:00 Encouraging User Engagement and Content Creation 36:01 - 39:00 The Power of Contests for User-Generated Content 39:01 - 42:02 Understanding Zero Click Strategies 42:03 - 44:39 Creating Engaging Short-Form Content 44:40 - 50:58 The Importance of Direct Messaging for Links 50:59 - 55:24 Advice for Students Entering the Workforce 55:25 - 55:49 How to connect with Lorraine ( https://www.linkedin.com/in/lorraineball/ ) 55:50 - 56:37 Thank you so much, Lorraine! Share this podcast, give us a review, and enjoy your marketing journey! 56:38 – 57:23 Join The Marketing Expedition Community today! - themarketingexpedition.com #MarketingPodcast #CustomerInsights #TargetAudience #CustomerFocus #ZeroClickSearches #SocialMediaMarketing #NicheMarketing #FreshMarketingStrategy #MarketingTips #MarketingExpert #VideoMarketing #MarketingJourney Hosted on Acast. See acast.com/privacy for more information.…

Marketing Expedition Podcast with Rhea Allen, Peppershock Media

1
Get Speaking Gigs Now with Leisa Reid | Marketing Expedition Podcast 1:00:32

22 weeks ago1:00:32

1:00:32

As the founder of Get Speaking Gigs Now and the CEO of the International Speaker Network, Leisa trains entrepreneurs how to use public speaking as a SOUL-FILLING business growth strategy. As a self-proclaimed “Talk Doula,” she facilitates the birth of new talks all around the world in her “Get Your Talk Ready to Rock” sessions. It is her mission to collaborate with her clients so they can quickly and easily create their talks and deliver them to audiences that are a right fit. Leisa has booked and delivered over 600 speaking engagements, is a 7-time author, podcast host, and was awarded an Honorary Doctorate. 00:00 - 00:31 "People who are terrified of speaking usually are not calling me. But a lot of times what I have found is that there's a certain amount of people who've always dreamed of doing it, but maybe just didn't have the opportunity or they didn't believe they could do it, didn't know how they could get started. And now with Facebook Live and YouTube videos and virtual meetings, there's just so many ways that you can get out there. It's more accessible than it was maybe in the 80s or the 90s or even the early 2000s. Now anyone can do it.” — Leisa Reid 00:32 - 00:50 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:51 - 02:09 Leisa’s Bio 02:10 - 18:55 Marketing Essentials Moment: Social Media Listening Tools 18:56 - 21:39 Welcome to the show, Leisa! 21:40 - 22:45 Benefits of becoming a speaker 22:46 - 24:53 Overcoming speaking fears 24:54 - 32:23 Speaking gig pipeline creation 32:24 - 34:08 Finding speaking opportunities effectively 34:09 - 35:00 How do you know if your business is keeping up with all the tools, tips, and trends that will keep your marketing on the cutting edge? Join us Thursday, January 16th, 2025 for our annual interactive workshop, New Marketing Trends for the New Year! 35:01 - 39:25 International Speaker Network benefits (https://ispeakernetwork.com/) 39:26 - 43:37 Speaker soulmate system 43:38 - 46:19 Warm market approach for speaking 46:20 - 49:52 Negotiating speaking fees effectively 49:53 - 56:11 Author vs. Speaker Debate 56:12 - 58:10 Clear and easy communication 58:11 - 58:56 Get free speaking tips: getspeakinggigsnow.com/tips 58:57 – 59:38 Thank you so much, Leisa! Share this podcast, give us a review, and enjoy your marketing journey! 59:39 – 1:00:25 Join the Marketing Expedition Community today! Like what you hear, but need more information? Meet with Rhea Allen #PublicSpeaking #GetSpeakingGigsNow #SocialMediaListeningTools #MarketingEssentialsMoment #EntrepreneurJourney #SpeakingEngagements #FreshMarketingStrategy #BusinessGrowth #LeadGeneration #SpeakYourTruth #SpeakingOpportunities #MarketingTips #Entrepreneur #SpeakingGigs Hosted on Acast. See acast.com/privacy for more information.…

Marketing Expedition Podcast with Rhea Allen, Peppershock Media

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The Great 8 Pillars of ROI-Driven Marketing with Chris Peer | Marketing Expedition Podcast 59:34

24 weeks ago59:34

59:34

Chris Peer brings over 20 years of experience in B2B digital marketing strategy, lead generation, and marketing consultancy for manufacturing firms. An author and entrepreneur, Chris is the founder and CEO of G8P and SyncShow . Having witnessed the pain and frustration caused by ineffective marketing, Chris and his team developed the Great 8 Pillars to transform the marketing department from a corporate expense into a profit center. He has helped hundreds of companies scale through world-class marketing best practices. 00:00 - 00:16 "We always started with strategy first. We believed that jumping straight into marketing tactics never works. And usually when I'm talking to a prospect that's working with a current agency or had fired their previous agency, it was because they jumped straight into tactics and the tactics weren't delivering.” — Chris Peer 00:17 - 00:35 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:36 - 02:06 Chris’ Bio 02:07 - 12:43 Marketing Essentials Moment: SEO, SEM, Paid and Organic Channels 12:44 - 15:03 Welcome to the show, Chris! 15:04 - 19:00 Success Story: Saving a Client's Business 19:01 - 20:0 The Great Eight Pillars of ROI-Driven Marketing 20:01 - 21:28 Pillar 1: Goals, KPIs, and Industry Benchmarks 21:29 - 22:53 Pillar 2: Value Proposition, Messaging, and Branding 22:54 - 24:13 Pillar 3: Marketing Strategy 24:14 - 25:47 Pillar 4: Marketing Team Structure 25:48 - 27:58 Pillar 5: The Almighty Website 27:59 - 31:16 Pillar 6: Analytics and Reporting 31:17 - 34:00 Pillar 7: Tech Stack 34:01 - 35:01 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button. Visit: peppershock.com/product/hello-audio 35:06 - 37:48 Pillar 8: Templates and Guides 37:49 - 43:06 Importance of Long-Term Strategy 43:07 - 48:49 Assessing and Improving Value Proposition 48:50 - 54:36 Enhancing the Almighty Website 54:00 - 57:08 The Great 8 Pillars: ROI-Driven Marketing Book 57:09 – 58:47 Thank you so much, Chris! Share this podcast, give us a review, and enjoy your marketing journey! 58:48 – 59:34 Join the Marketing Expedition Community today! #B2BMarketing #ROI #ReturnOnInvestment #KPIs #KeyPerformanceIndicators #KeptPromiseIndicators #FreshMarketingStrategy #BusinessGrowth #LeadGeneration #WebDesign #SEO #SearchEngineOptimization #SEM #SearchEngineMarketing Hosted on Acast. See acast.com/privacy for more information.…

Marketing Expedition Podcast with Rhea Allen, Peppershock Media

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Growing Your Brand and Showing Up Authentically with Kristen Fields | Marketing Expedition Podcast 48:08

26 weeks ago48:08

48:08

Kristen Fields is an award-winning portrait photographer based in Boise, Idaho. She has photographed professionally since graduating from Brooks Institute of Photography in 2006 with a BA in Professional Photography. She specializes in contemporary portraiture, boudoir, and personal branding, valuing the relationships she builds with her clients. She prides herself on creating images of her clients that show them who they truly are and how their people see them. 00:00 - 00:18 "I think now there's such a trend even in marketing, you and I have talked about this before, where it's you have to show up authentically now. And how can you say that you're doing that if you're not out there too? And I have to, I'm speaking to myself right now so much. Because even as a photographer, I get uncomfortable.” — Kristen Fields 00:19 - 00:37 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:38 - 01:18 Kristen’s Bio 01:19 - 14:55 Marketing Essentials Moment: Rise of the Machine, the AI Generated Content 14:56 - 16:50 Welcome to the show, Kristen! 16:51 - 20:12 40 Over 40 Project 20:13 - 23:00 Personal Branding and Empowerment 23:01 - 26:08 Importance of Authenticity in Personal Branding 26:09 - 31:56 Building Relationships and Networking 31:57 - 32:41 By spreading the word about The Pink Tax Rebate (no purchases necessary) we get up to a $20 credit to spend on Billie razors and body care. Let’s do this! 32:42 - 34:47 Kristen’s Teaching Experience 34:48 - 37:04 Generating Buzz and Building a Loyal Client Base 37:05 - 40:40 Future Plans and New Projects 40:41 - 45:39 Balancing Work and Personal Life 45:40 - 46:30 Reach out to Kristen 46:31 – 47:21 Thank you so much, Kristen! Share this podcast, give us a review, and enjoy your marketing journey! 47:22 – 48:08 Join the Marketing Expedition Community today! #PersonalBranding #Branding #BrandGrowth #Authenticity #Podcast #Photography #KristenFieldsPhotography #MarketingTips #CommunityBuilding #BusinessGrowth #SuccessStory #BuildingRelationships #FreshMarketingStrategy Hosted on Acast. See acast.com/privacy for more information.…

Marketing Expedition Podcast with Rhea Allen, Peppershock Media

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Cultivate Your Inbox: How to Elevate Your Email Marketing with Jesse Navarro | Marketing Expedition Podcast 1:09:29

28 weeks ago1:09:29

1:09:29

Jesse Navarro is the founder of Cultivate Inbox , where he manages the delivery of 20 to 30 million emails each month. Specializing in client email automation and lead generation, Jesse has worked with industry leaders like Tai Lopez, Sam Ovens, Consulting.com, Pace Morby, Jamil Damji, NewReach Education, Sean Vosler, and Joshua Earp. He’s even written video sales scripts for Kevin Harrington, the original Shark from Shark Tank. Jesse helps businesses book more appointments, assists marketing teams in converting MQLs to SQLs, and uses cutting-edge technology to ensure top-notch email deliverability, driving measurable results for his clients. 00:00 - 00:16 "If you have an email service provider like ActiveCampaign or HubSpot, you're paying for those active accounts. And if half of them aren't even open up your emails over 120 days, you’re paying for literally nothing. So you might as well just remove them and do something else with them.” — Jesse Navarro 00:17 - 00:35 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:36 - 02:24 Jesse’s Background 02:25 - 08:35 Marketing Essentials Moment: Drone Photography and Videography 08:36 - 12:26 Welcome to the show, Jesse! 12:27 - 16:01 Fun Fact: Jesse’s Pokemon Championship 16:02 - 20:37 Involving Kids in Business 20:38 – 25:10 Hiring and Managing People 25:11 - 33:04 Building a Legacy 33:05 - 40:05 Business Journey and Failures 40:06 - 46:17 Finding Trends and Opportunities 46:18 - 49:45 Segmenting Email List 49:46 - 53:55 Personalization 53:56 - 54:46 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Go to kitcaster.com/expedition to apply for a special offer for friends of this podcast. 54:47 - 57:54 Strategy for Email Deliverability 57:55 – 1:03:23 Tactics in Growing Email List 1:03:24 – 1:05:44 Reach out to Jesse at cultivateinbox.com 1:05:45 – 1:05:15 Launching “The Boise Hustle Podcast” 1:05:16 – 1:08:42 Thank you so much, Jesse! Share this podcast, give us a review, and enjoy your marketing journey! 1:08:43 – 1:09:29 Join the Marketing Expedition Community today! Hosted on Acast. See acast.com/privacy for more information.…

Marketing Expedition Podcast with Rhea Allen, Peppershock Media

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Why Branding Isn't Marketing with Karley Cunningham | Marketing Expedition Podcast 1:02:44

30 weeks ago1:02:44