When negative feedback shakes your confidence, it can be difficult to get back to feeling like yourself at work. In this episode, Anne and Frances help a struggling listener who has spent years toning herself down in the workplace after being told that she was too assertive — now, she feels that her modest approach is holding her back. Together, they use Anne and Frances’s “trust triangle” framework to explore how empathy, authenticity, and logic can help you rebuild confidence and trust with your colleagues, and share helpful confidence hacks for getting comfy with discomfort. What problems are you dealing with at work? Text or call 234-FIXABLE or email fixable@ted.com to be featured on the show. For the full text transcript, visit ted.com/podcasts/fixable-transcripts Want to help shape TED’s shows going forward? Fill out our survey ! Hosted on Acast. See acast.com/privacy for more information.…
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1. Welcome to Marketing for eCommerce Mompreneurs
Manage episode 460083223 series 3636061
Content provided by Jessica Howard: eCommerce Marketing Coach. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jessica Howard: eCommerce Marketing Coach or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Are you ready to grow your eCommerce business with data-driven marketing strategies while also being a determined mom? Then you will want to listen to the brand new podcast, “Marketing Strategies for eCommerce Mompreneurs” - the ultimate podcast for entrepreneurial moms ready to grow and scale their eCommerce businesses with strategic, data-driven marketing strategies.
Hosted by Jessica Howard, a dedicated marketing data strategy coach and CEO of 2PM Marketing, each episode offers actionable tips for marketing your eCommerce business—all tailored for determined mompreneurs.
If you’ve ever asked yourself:
- Why my store isn’t earning more
- why your ad isn’t performing
- why your emails aren’t being opened
- why you have site visits but no conversion or
- Why are my customers finding my site from this referral source
This is the show for you!
We’re going to tackle what data is important to analyze, what content to share on your website and social media channels and how to build a strategy to propel your business forward. Whether you're just starting or looking to elevate your brand visibility, you'll learn how to leverage data insights, streamline your marketing efforts, and balance motherhood with entrepreneurship.
Follow on Instagram:
@2pmmarketing
Learn more at:
www.2pmmarketing.com
34 episodes
1. Welcome to Marketing for eCommerce Mompreneurs
Marketing for eCommerce Mompreneurs: tips for data-driven marketing strategies
ShareManage episode 460083223 series 3636061
Content provided by Jessica Howard: eCommerce Marketing Coach. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jessica Howard: eCommerce Marketing Coach or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Are you ready to grow your eCommerce business with data-driven marketing strategies while also being a determined mom? Then you will want to listen to the brand new podcast, “Marketing Strategies for eCommerce Mompreneurs” - the ultimate podcast for entrepreneurial moms ready to grow and scale their eCommerce businesses with strategic, data-driven marketing strategies.
Hosted by Jessica Howard, a dedicated marketing data strategy coach and CEO of 2PM Marketing, each episode offers actionable tips for marketing your eCommerce business—all tailored for determined mompreneurs.
If you’ve ever asked yourself:
- Why my store isn’t earning more
- why your ad isn’t performing
- why your emails aren’t being opened
- why you have site visits but no conversion or
- Why are my customers finding my site from this referral source
This is the show for you!
We’re going to tackle what data is important to analyze, what content to share on your website and social media channels and how to build a strategy to propel your business forward. Whether you're just starting or looking to elevate your brand visibility, you'll learn how to leverage data insights, streamline your marketing efforts, and balance motherhood with entrepreneurship.
Follow on Instagram:
@2pmmarketing
Learn more at:
www.2pmmarketing.com
34 episodes
All episodes
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Marketing for eCommerce Mompreneurs: tips for data-driven marketing strategies
1 33. The Book Club Every Mom in Business Needs 16:16
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Play Later Play Later Lists Like LikedToday's episode is something new for Marketing for eCommerce Mompreneurs. Jessica announces the launch of her book club, Marketing Moms Book Club! Jessica shares why she wanted to start a virtual book club, why she's focusing on a marketing book and a fiction book. It's the perfect book club for moms who are launching a business, looking to learn the ins and outs of marketing, building a community and also reading something fun each month. This month's book club picks: DotCom Secrets: The Underground Playbook for Growing Your Company Online with Sales Funnels by Russel Brunson. This is the 101 of marketing sales funnels and will teach you how to generate leads & get more sales. You can get the book for free on Russel's website. Dinner for Vampires by Bethany Joy Lenz. The fun book for the month is a memoir from the star of One Tree Hill all about how she successfully left a cult. You can purchase the book here . (Note: Amazon Affiliate link). Resources: Join the Marketing for eCommerce Mompreneurs Facebook Group where you'll connect with other mompreneurs, promote your business, learn actionable tips to bring you more traffic, sales & customers and improve your email marketing, copywriting and conversions. Be one of the first 7 members to join and receive a FREE mobile site audit, worth over $125. Download your own FREE marketing analytics playbook and track your own marketing data and start building a data-driven marketing strategy. Listen to episode 11 of Marketing for eCommerce Mompreneurs: Why Every eCommerce Store Needs Sales Funnels . Follow on Instagram: @2pmmarketing Learn more at: www.2pmmarketing.com…
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Marketing for eCommerce Mompreneurs: tips for data-driven marketing strategies
1 32. Get More Email Subscribers: 5 Steps to Updating Your Opt-In 10:20
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Play Later Play Later Lists Like LikedAre you an eCommerce business owner and feel like you haven't seen many email sign ups lately? Do you feel like your email marketing is stale? When was the last time you refreshed your opt-in? If it's been months or years, it's time to give it a refresh. During this episode of Marketing for eCommerce Mompreneurs, Jessica shares 5 actionable steps to giving your opt-in a refresh and boost your email list. If you've asked yourself: How do I get more email signups? What can I do to increase my email list? What's the biggest ROI for my eCommerce business? How do I get more customers for my online store? Resources: Join the Marketing for eCommerce Mompreneurs Facebook Group where you'll connect with other mompreneurs, promote your business, learn actionable tips to bring you more traffic, sales & customers and improve your email marketing, copywriting and conversions. Be one of the first 7 members to join and receive a FREE mobile site audit, worth over $125. Download your own FREE marketing analytics playbook and track your own marketing data and start building a data-driven marketing strategy. Follow on Instagram: @2pmmarketing Learn more at: www.2pmmarketing.com…
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Marketing for eCommerce Mompreneurs: tips for data-driven marketing strategies
1 31. 7 Steps to Actually Finding Your Ideal Customer Online 21:06
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Play Later Play Later Lists Like LikedDo you have an online, product-based business and feel like you're posting to social media consistently but not reaching exactly who you want to reach? Or that your audience just isn't connecting with what you're putting out there! Then this is the episode for you! Jessica dives into the 7 steps you need to take to really find and connect to your ideal customer online. She's sharing why it's important and exactly how to do it so you can start finding your ideal customer and start getting more sales. After listening to this episode, you'll learn: How to find your ideal customer How to talk to your ideal customer so they will buy Where to find your ideal customer What content to write What hashtags to use How to connect with your ideal customer Resources: Join the Marketing for eCommerce Mompreneurs Facebook Group where you'll connect with other mompreneurs, promote your business, learn actionable tips to bring you more traffic, sales & customers and improve your email marketing, copywriting and conversions. Be one of the first 7 members to join and receive a FREE mobile site audit, worth over $125. Download your own FREE marketing analytics playbook and track your own marketing data and start building a data-driven marketing strategy. Listen to episode 29 on Building an Instagram Strategy to Bring You Sales. Follow on Instagram: @2pmmarketing Learn more at: www.2pmmarketing.com…
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Marketing for eCommerce Mompreneurs: tips for data-driven marketing strategies
1 30. Subject Lines That Sell: How to Get Your Emails Opened (and Turned Into Sales) 18:03
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Play Later Play Later Lists Like LikedIf your emails are getting less than a 30% open rate then its time to reevaluate your email subject lines. Or if you're just starting to send emails and want to know subject lines that get opened, then this is the episode for you. Did you know 47% of people open an email based only on the subject line? And 69% report emails as spam based on the subject line alone. That means your subject line can literally make or break a sale. After listening to this episode of Marketing for eCommerce Mompreneurs, you'll understand: Why subject lines are the biggest reason someone opens an email How to write subject lines to increase open rates If emojis increase email open rates A winning formula to turn emails into sales Resources: Join the Marketing for eCommerce Mompreneurs Facebook Group where you'll connect with other mompreneurs, promote your business, learn actionable tips to bring you more traffic, sales & customers and improve your email marketing, copywriting and conversions. Be one of the first 7 members to join and receive a FREE mobile site audit, worth over $125. Listen to episode 15: How to Use Email Marketing to Drive Sales. DM me SUBJECT on Instagram (@2pmmarketing) and I'll send you subject line formulas that sell & 50 plug-n-play subject lines. Follow on Instagram: @2pmmarketing Learn more at: www.2pmmarketing.com…
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Marketing for eCommerce Mompreneurs: tips for data-driven marketing strategies
1 29. Building an Instagram Strategy to Bring You Sales 29:44
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Play Later Play Later Lists Like LikedAre you feeling stuck posting on Instagram almost daily but feel like there's nothing to show for it? You're not getting any sales, no comments, no DMs, no potential clients reaching out? Then today's episode of Marketing for eCommerce Mompreneurs is for you because we have Sydney O'Brien today who is an Instagram strategist who is sharing all the ins and outs of building an Instagram strategy that converts. Give this episode a listen if you're ready to learn: Learn what's currently converting on Instagram How to find your messaging to speak directly to your ideal client How much time you need to invest into a solid Instagram strategy An Instagram strategy that is simple yet effective to getting a sale Tips for how to reach out to potential clients What to share on your Instagram Stories How to use Instagram as a sales generating tool for your business Resources: Join the Marketing for eCommerce Mompreneurs Facebook Group where you'll connect with other mompreneurs, promote your business, learn actionable tips to bring you more traffic, sales & customers and improve your email marketing, copywriting and conversions. Be one of the first 7 members to join and receive a FREE mobile site audit, worth over $125. Download your own FREE marketing analytics playbook and track your own marketing data and start building a data-driven marketing strategy. Follow Sydney @socially.yours.strategist Link to Sydney's Plan It, Post It, Profit Challenge . Post with Purpose Membership . MetriCool - Social Media Management Tool. Follow on Instagram: @2pmmarketing Learn more at: www.2pmmarketing.com…
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Marketing for eCommerce Mompreneurs: tips for data-driven marketing strategies
1 28. Slow Down & Find Joy: How Moms Can Thrive in Life and Business 23:07
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Play Later Play Later Lists Like LikedAre you a mom & business owner searching for more peace in your life while managing everything that comes with being a mom, business owner, wife, friend, everything? It's so easy to feel like you're on a hamster wheel with a never-ending to-do list. Listen to this episode of Marketing for eCommerce Mompreneurs to hear how Jessica is romanticizing her life as a mom & business owner. She focuses on finding joy in the simple things, slowing down and living a life intentionally. In this episode, we'll cover: How to find joy in the every day of motherhood & business How to slow down and enjoy the little moments Finding ways to start working to live instead of living to work How to stop chasing the work life balance and just focus on your loved ones Building routines around putting family first and fulfilling your business goals and dreams Resources: Join the Marketing for eCommerce Mompreneurs Facebook Group where you'll connect with other mompreneurs, promote your business, learn actionable tips to bring you more traffic, sales & customers and improve your email marketing, copywriting and conversions. Be one of the first 7 members to join and receive a FREE mobile site audit, worth over $125. Download your own FREE marketing analytics playbook and track your own marketing data and start building a data-driven marketing strategy. Follow on Instagram: @2pmmarketing Learn more at: www.2pmmarketing.com…
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Marketing for eCommerce Mompreneurs: tips for data-driven marketing strategies
1 27. Planning for the Slow Summer Sales Months: What to Do NOW for Your Online Store 18:37
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Play Later Play Later Lists Like LikedAre you a mom who owns an online store who is concerned about the upcoming slow summer months? Did you know that July has notoriously been the slowest online sales month? What if you could go into the summer months feeling prepared, knowing how to cope without panicking and a clear understanding of what to focus on instead? You'll learn everything and more in this episode of Marketing for eCommerce Mompreneurs. After listening to this episode, you'll finally have answers to these questions: How do I prepare my online store for slow sales this summer? Should I expect slower online sales during summer? How do I grow my email list over the summer? What should I focus on to grow my online store during the summer? How do I get sales for my online store during slow months? Resources: Join the Marketing for eCommerce Mompreneurs Facebook Group where you'll connect with other mompreneurs, promote your business, learn actionable tips to bring you more traffic, sales & customers and improve your email marketing, copywriting and conversions. Be one of the first 10 members to join and receive a FREE mobile site audit. Download your own FREE marketing analytics playbook and track your own marketing data and start building a data-driven marketing strategy. Follow on Instagram: @2pmmarketing Learn more at: www.2pmmarketing.com…
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Marketing for eCommerce Mompreneurs: tips for data-driven marketing strategies
1 26. When to Transition from Etsy to Shopify: A Step-by-Step Guide for eCommerce Moms 23:03
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Play Later Play Later Lists Like LikedAre you a mom who has a successful business or side hustle on Etsy? Are you wondering if it's time to expand your business, grow and really build a brand? Are you tired of paying Etsy all the transaction fees because your business is growing? Then you need to listen to this episode of Marketing for eCommerce Mompreneurs where Jessica explains when is the right time to transition from Etsy to Shopify. You'll walk away with a clear direction, knowing if the timing is right and the first steps to take. You'll walk away from this episode knowing the answers to these questions: When is the right time to transition from Etsy to Shopify? How much money should I be making on Etsy to be successful on Shopifiy? How do I start a Shopify store after being on Etsy? What steps do I need to take when I transition to Shopify? Is it a good decision to go from Etsy to Shopify? Resources: Join the Marketing for eCommerce Mompreneurs Facebook Group where you'll connect with other mompreneurs, promote your business, learn actionable tips to bring you more traffic, sales & customers and improve your email marketing, copywriting and conversions. Be one of the first 10 members to join and receive a FREE mobile site audit. Download your own FREE marketing analytics playbook and track your own marketing data and start building a data-driven marketing strategy. Listen to episode 14 on Starting Your Shopify Store . Follow on Instagram: @2pmmarketing Learn more at: www.2pmmarketing.com…
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Marketing for eCommerce Mompreneurs: tips for data-driven marketing strategies
1 25. Email Marketing for Beginners: Why You Need an Email List from the Beginning 21:28
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Play Later Play Later Lists Like LikedIf you're sitting there wondering if you really need to build an email list for your online store even when you feel like you barely have time to get everything else done, then this episode is for you. And, spoiler alert, the answer is yes! On this episode of Marketing for eCommerce Mompreneurs, Jessica walks you through the perfect time to start your email list — and what to send — so you can build a business that doesn’t rely on social media likes to stay afloat. After listening to this episode, you'll finally have answers to: Why do I need an email list? How do I start email marketing? When do I implement email for my marketing strategy? What should I send to my email list? Should I start sending automated emails? What email flows do I need for my eCommerce business? What tools do I need to start email marketing? Plus, Jessica shares how building your own village is so important in business & in motherhood. Resources: Join the Marketing for eCommerce Mompreneurs Facebook Group where you'll connect with other mompreneurs, promote your business, learn actionable tips to bring you more traffic, sales & customers and improve your email marketing, copywriting and conversions. Be one of the first 10 members to join and receive a FREE mobile site audit. Download your own FREE marketing analytics playbook and track your own marketing data and start building a data-driven marketing strategy. Listen to episode 15 on How to Use Email Marketing to Drive Sales. Listen to episode 18 for Which Email Platform is the Best for eCommerce . Follow on Instagram: @2pmmarketing Learn more at: www.2pmmarketing.com…
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Marketing for eCommerce Mompreneurs: tips for data-driven marketing strategies
1 24. How to Launch an eCommerce Business as a Mom 22:38
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Play Later Play Later Lists Like LikedAre you a mom who has a dream of starting her own eCommerce business? Do you have an idea for a product to sell but are feeling nervous to launch? Are you interested in being an online store owner but not sure where to start? If you've been asking yourself any of these questions, then today's episode of Marketing for eCommerce Mompreneurs is for you. In today's episode, Jessica dives into the 4 steps you actually need to take when launching an eCommerce business, the mindset shift that will help you finally start and how to overcome your fears. Listen to today's episode if you've ever wondered: How do I make my dream of being an online store owner a reality? What are the first steps in starting an eCommerce business? Can I be an entrepreneur while also being a mom? When is a good time to start an online business? What product should I sell online? What's the best platform for eCommerce businesses? Resources: Join the Marketing for eCommerce Mompreneurs Facebook Group where you'll connect with other mompreneurs, promote your business, learn actionable tips to bring you more traffic, sales & customers and improve your email marketing, copywriting and conversions. Be one of the first 10 members to join and receive a FREE mobile site audit. Download your own FREE marketing analytics playbook and track your own marketing data and start building a data-driven marketing strategy. Listen to my episode of Freedom by Design . Listen to my episode of Mompreneur Mastery . Follow on Instagram: @2pmmarketing Learn more at: www.2pmmarketing.com…
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Marketing for eCommerce Mompreneurs: tips for data-driven marketing strategies
1 23. Mastering Amazon Sales: Tina from Listing Studios on Entrepreneurship, Motherhood & Scaling Your Business 45:35
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Play Later Play Later Lists Like LikedIf you're a mom who has ever considered becoming an entrepreneur and you're searching for inspiration, then today's interview with Tina from Listing Studios is going to give you the motivation you've been wanting! On today's episode, Jessica chats with Tina, a creative agency owner specializing in Amazon creative services, who has led an incredible life. She shares her journey from corporate America to franchise owner to eCommerce brand owner and now creative agency owner, all while raising her son. If you've ever wondered: Should I start an online business? How to balance motherhood and entrepreneurship? What you need in order to create an Amazon listing that converts? How to pivot your career from corporate America into entrepreneurship? Then this episode is for you! We can't wait for you to listen to it! Resources: Join the Marketing for eCommerce Mompreneurs Facebook Group where you'll connect with other mompreneurs, promote your business, learn actionable tips to bring you more traffic, sales & customers and improve your email marketing, copywriting and conversions. Be one of the first 10 members to join and receive a FREE mobile site audit. Download your own FREE marketing analytics playbook and track your own marketing data and start building a data-driven marketing strategy. Follow Tina on Instagram @listingstudios , visit her website www.listingstudios.com and listen to her podcast, Freedom by Design: Anywhere is Possible Through eCommerce . Follow on Instagram: @2pmmarketing Learn more at: www.2pmmarketing.com…
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Marketing for eCommerce Mompreneurs: tips for data-driven marketing strategies
1 22. How to Stay Consistent with Marketing When Life Gets Busy 25:39
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Play Later Play Later Lists Like LikedAre you a mom who has an eCommerce business and struggles with staying consistent? Do you feel overwhelmed with all the tasks you need to finish to market your business while also caring for your family? Then this episode is for you! In this episode, Jessica shares the importance of consistency, how to release yourself from perfection and ways to market your business without getting burnt out. If you've every asked yourself: How am I going to get everything done? What should I prioritize for my eCommerce marketing? How can I work smarter in my business? How to drive more sales? How to deal with mom guilt when you're a business owner? How to build a simple marketing strategy? What marketing brings the most return? You'll discover the answers in today's episode. Resources: Join the Marketing for eCommerce Mompreneurs Facebook Group where you'll connect with other mompreneurs, promote your business, learn actionable tips to bring you more traffic, sales & customers and improve your email marketing, copywriting and conversions. Be one of the first 10 members to join and receive a FREE mobile site audit. Download your own FREE marketing analytics playbook and track your own marketing data and start building a data-driven marketing strategy. Listen to episode 8 about writing product descriptions that sell. Listen to episode 12 to learn how to increase Average Order Value with Upsells. Listen to episode 16 about how to save 60 hours per week on your eCommerce marketing. Follow on Instagram: @2pmmarketing Learn more at: www.2pmmarketing.com…
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Marketing for eCommerce Mompreneurs: tips for data-driven marketing strategies
1 21. 6 Marketing Metrics You Need to Track for Your eCommerce Business 22:02
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Play Later Play Later Lists Like LikedAre you just starting your eCommerce business and not sure how to tell if your marketing is working or not? Or do you have an established brand and are ready to take your business to the next level? Are you ready to stop wasting time on marketing that doesn't convert? Then today's episode of Marketing for eCommerce Mompreneurs is for you! In this episode, Jessica shares the top 6 marketing metrics you need to be tracking to start seeing higher revenue, more traffic and more repeat customers. After listening to this episode, you'll learn: Which marketing metrics/data you should be tracking Where to find the data How to build a data-driven marketing strategy around your data How to get back more time in your day How to increase eCommerce sales How to build more customer loyalty How to get more traffic to your store Resources: Join the Marketing for eCommerce Mompreneurs Facebook Group where you'll connect with other mompreneurs, promote your business, learn actionable tips to bring you more traffic, sales & customers and improve your email marketing, copywriting and conversions. Be one of the first 10 members to join and receive a FREE mobile site audit. Download your own FREE marketing analytics playbook and track your own marketing data and start building a data-driven marketing strategy. Listen to episode 8 about writing product descriptions that sell. Listen to episode 12 to learn how to increase Average Order Value with Upsells. Follow on Instagram: @2pmmarketing Learn more at: www.2pmmarketing.com…
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Marketing for eCommerce Mompreneurs: tips for data-driven marketing strategies
1 20. Why Your eCommerce Store Needs Mobile Optimization 18:48
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Play Later Play Later Lists Like LikedAs an eCommerce owner, you know how important it is for your online store to be accessible from mobile - a phone or tablet. In fact, over 70% of purchases come from a mobile device. But what exactly does mobile optimization mean? And why is it important? In this episode, Jessica takes a deep dive into why mobile optimization is important for eCommerce businesses, what to implement so your store is mobile optimize and optimizing your text and images for mobile. If you've ever asked yourself: What is mobile-optimization? Why is it important for my online store to be optimized for mobile? Why isn't my store converting on mobile? How do I get more interaction on my mobile site? How do I reduce cart abandonment from my online store? You'll get answers to these questions all in today's episode! Resources: Join the Marketing for eCommerce Mompreneurs Facebook Group where you'll connect with other mompreneurs, promote your business, learn actionable tips to bring you more traffic, sales & customers and improve your email marketing, copywriting and conversions. Be one of the first 10 members to join and receive a FREE mobile site audit. Listen to episode 8 about writing product descriptions that sell. Follow on Instagram: @2pmmarketing Learn more at: www.2pmmarketing.com…
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Marketing for eCommerce Mompreneurs: tips for data-driven marketing strategies
1 19. Stop Losing Sales! How to Reduce Cart Abandonment and Boost Conversions for Your eCommerce Store 16:52
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Play Later Play Later Lists Like LikedIf you're an eCommerce brand owner and want to boost your conversions and bring you more sales, then you need to reduce your abandon carts! In this episode, Jessica breaks down 8 actionable strategies for reducing your cart abandonment so you can start seeing more conversions, more sales and even increase your average order value. After listening to this episode, you will have the answers to: How to lower your cart abandonment How will reducing your abandoned carts increase your sales Why it's important to reduce your abandoned carts How to improve the customer experience Resource Links: Track all of your important marketing metrics, including metrics from your marketing funnels, and start to see trends so you can optimize your marketing. Download your FREE Marketing Analytics Playbook NOW! Listen to Episode 8 for 7 tips for writing product descriptions that sell. Listen to Episode 12 for How to Use Upselling to Increase Each Order Volume by Over 15% Listen to Episode 15 for How to Use Email Marketing to Drive Sales. Want to connect with Jessica? Send her a DM on Instagram or send her an email at jessica@2pmmarketing.com Follow on Instagram: @2pmmarketing Learn more at: www.2pmmarketing.com…
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