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Rewind: The New Rules of PR Strategy and Brand Communications | Kamara Turner of Walgreens
Manage episode 481309933 series 3348310
Content provided by Marketing Happy Hour. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marketing Happy Hour or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode, we go behind the scenes with Kamara Turner, Communications Manager at Walgreens, to explore what it takes to build a PR strategy that actually moves the needle. With experience across top-tier brands like PepsiCo, Ulta Beauty, and Coca-Cola, Kamara shares how her agency and in-house roles have shaped her approach to storytelling, retail strategy, and media impact. We dive into what makes a successful retail campaign, how she approaches product launches, and the emerging trends every brand should be watching. Whether you're leading comms for a Fortune 500 or a growing brand, Kamara offers tactical insight and strategic clarity to elevate your next campaign.
Key Takeaways:
// How to craft retail communications strategies that actually drive customer engagement and sales
// The storytelling elements that matter most in merchandising and product launches
// Inside a recent Walgreens campaign: lessons in execution, media strategy, and results
// Emerging trends in retail communications and how to adapt to a rapidly changing PR landscape
// Skills every communicator needs to thrive in today’s fast-moving retail world
Connect with Kamara: LinkedIn
____
Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE Open Jobs group on LinkedIn: Join now
Get the latest from MHH, straight to your inbox: Join our email list!
Follow MHH on Social: Instagram | LinkedIn | TikTok | Facebook
218 episodes
Share
Manage episode 481309933 series 3348310
Content provided by Marketing Happy Hour. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marketing Happy Hour or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode, we go behind the scenes with Kamara Turner, Communications Manager at Walgreens, to explore what it takes to build a PR strategy that actually moves the needle. With experience across top-tier brands like PepsiCo, Ulta Beauty, and Coca-Cola, Kamara shares how her agency and in-house roles have shaped her approach to storytelling, retail strategy, and media impact. We dive into what makes a successful retail campaign, how she approaches product launches, and the emerging trends every brand should be watching. Whether you're leading comms for a Fortune 500 or a growing brand, Kamara offers tactical insight and strategic clarity to elevate your next campaign.
Key Takeaways:
// How to craft retail communications strategies that actually drive customer engagement and sales
// The storytelling elements that matter most in merchandising and product launches
// Inside a recent Walgreens campaign: lessons in execution, media strategy, and results
// Emerging trends in retail communications and how to adapt to a rapidly changing PR landscape
// Skills every communicator needs to thrive in today’s fast-moving retail world
Connect with Kamara: LinkedIn
____
Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE Open Jobs group on LinkedIn: Join now
Get the latest from MHH, straight to your inbox: Join our email list!
Follow MHH on Social: Instagram | LinkedIn | TikTok | Facebook
218 episodes
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Similar to Marketing Happy Hour
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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continue reading
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continue reading
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continue reading
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…
continue reading
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