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The 2-Step System That Will Streamline Your Content Planning
Manage episode 485588796 series 3348310
Content provided by Marketing Happy Hour. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marketing Happy Hour or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Creating great content isn’t about waiting for inspiration — it’s about building a system that works. In this episode, I’m joined by my friends and fellow marketers Ally Golden and Rob Skinner to unpack their biggest takeaways from the Digital Summit, including a content framework by Melanie Deziel. We explore how Focus + Format can transform your content strategy and offer real-world examples of how to turn strategy into scroll-stopping storytelling.
Key Takeaways:
// Great content doesn’t happen by accident — it’s built through a clear system.
// The Focus + Format framework helps you consistently generate content ideas by pairing what you want to say with how you’ll say it.
// Emotional storytelling and humor significantly boost engagement — even in B2B marketing.
// "Heartstrings loosen purse strings" — tapping into emotional storytelling can increase brand engagement by 40%.
Connect with Ally: LinkedIn | Instagram
Connect with Rob: LinkedIn | Tik Tok
Download the Content Planning System from Melanie Deziel: Download Now
Attend Digital Summit Near You: Conference Website
____
Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE Open Jobs group on LinkedIn: Join now
Get the latest from MHH, straight to your inbox: Join our email list!
Follow MHH on Social: Instagram | LinkedIn | TikTok | Facebook
223 episodes
Share
Manage episode 485588796 series 3348310
Content provided by Marketing Happy Hour. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marketing Happy Hour or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Creating great content isn’t about waiting for inspiration — it’s about building a system that works. In this episode, I’m joined by my friends and fellow marketers Ally Golden and Rob Skinner to unpack their biggest takeaways from the Digital Summit, including a content framework by Melanie Deziel. We explore how Focus + Format can transform your content strategy and offer real-world examples of how to turn strategy into scroll-stopping storytelling.
Key Takeaways:
// Great content doesn’t happen by accident — it’s built through a clear system.
// The Focus + Format framework helps you consistently generate content ideas by pairing what you want to say with how you’ll say it.
// Emotional storytelling and humor significantly boost engagement — even in B2B marketing.
// "Heartstrings loosen purse strings" — tapping into emotional storytelling can increase brand engagement by 40%.
Connect with Ally: LinkedIn | Instagram
Connect with Rob: LinkedIn | Tik Tok
Download the Content Planning System from Melanie Deziel: Download Now
Attend Digital Summit Near You: Conference Website
____
Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE Open Jobs group on LinkedIn: Join now
Get the latest from MHH, straight to your inbox: Join our email list!
Follow MHH on Social: Instagram | LinkedIn | TikTok | Facebook
223 episodes
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Similar to Marketing Happy Hour
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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continue reading
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continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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continue reading
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…
continue reading
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