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Content provided by Marketing Happy Hour. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marketing Happy Hour or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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The Formula for Standing Out in a Crowded Market | Lucas Kraft of Wonderbelly
Manage episode 477526639 series 3348310
Content provided by Marketing Happy Hour. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marketing Happy Hour or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode, I sit down with Lucas Kraft, co-founder of Wonderbelly, the fastest-growing OTC digestive brand of 2024—known for its bold branding and clean, effective products. Lucas shares how his deeply personal recovery journey from an eating disorder led to the creation of a brand that’s rewriting the rules of wellness. We talk about what it really takes to build an authentic identity, how to craft a voice that stands out in a saturated market, and what marketers and founders need to know about branding with purpose in a regulated space.
Key Takeaways:
// The origin story behind Wonderbelly—and how personal healing can spark powerful innovation
// Why your brand voice is your first (and most important) impression
// The key elements of crafting a bold and authentic identity that connects with today’s consumer
// How to create content that educates and entertains in a regulated industry
// Why standing for something real gives your brand staying power
// How to balance storytelling with compliance and still be creative
// Lucas’ advice for launching a disruptive brand in 2025 and beyond
Connect with Lucas: LinkedIn
Learn more about Wonderbelly: Website | LinkedIn
____
Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE Open Jobs group on LinkedIn: Join now
Get the latest from MHH, straight to your inbox: Join our email list!
Follow MHH on Social: Instagram | LinkedIn | TikTok | Facebook
216 episodes
Share
Manage episode 477526639 series 3348310
Content provided by Marketing Happy Hour. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marketing Happy Hour or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode, I sit down with Lucas Kraft, co-founder of Wonderbelly, the fastest-growing OTC digestive brand of 2024—known for its bold branding and clean, effective products. Lucas shares how his deeply personal recovery journey from an eating disorder led to the creation of a brand that’s rewriting the rules of wellness. We talk about what it really takes to build an authentic identity, how to craft a voice that stands out in a saturated market, and what marketers and founders need to know about branding with purpose in a regulated space.
Key Takeaways:
// The origin story behind Wonderbelly—and how personal healing can spark powerful innovation
// Why your brand voice is your first (and most important) impression
// The key elements of crafting a bold and authentic identity that connects with today’s consumer
// How to create content that educates and entertains in a regulated industry
// Why standing for something real gives your brand staying power
// How to balance storytelling with compliance and still be creative
// Lucas’ advice for launching a disruptive brand in 2025 and beyond
Connect with Lucas: LinkedIn
Learn more about Wonderbelly: Website | LinkedIn
____
Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE Open Jobs group on LinkedIn: Join now
Get the latest from MHH, straight to your inbox: Join our email list!
Follow MHH on Social: Instagram | LinkedIn | TikTok | Facebook
216 episodes
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Similar to Marketing Happy Hour
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
10k279
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
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Publishing weekly since 2012, this show helps marketers navigate the ever changing marketing jungle with expert interviews from leading marketing pros. Join Social Media Examiner’s founder Michael Stelzner as he helps you discover new strategies and actionable tips to improve your marketing. Show notes at Socialmediaexaminer.com/podcast/
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continue reading
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
…
continue reading
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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continue reading
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