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The Secret to Creating Viral Content: How to Get Your Short Form Content Noticed and Shared Everywhere with TikTok Influencer, Mary-Anne Da'Marzo #67
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Want to know how to make your content go viral? And get it in front of your ideal audience or prospects? 💬
We've got you because this week on Marketing In The Madness, we’ve got none other than Mary-Anne Da'Marzo, aka Your AI Marketing Mentor and Founder of Firebelly Media!
With over 200,000 TikTok followers, 3.7M LinkedIn post impressions, and a reputation for creating viral content, Mary-Anne is here to share what these platforms don't want you to know about virality.
What you can expect to from this episode:
→ The proven formula for creating viral short-form content that hooks your audience from the very first three seconds of your video.
→ Why platforms now prioritise strong content over follower count and how to use this shift to your advantage.
→ How to use AI tools, including custom GPTs, to save time and optimise your content strategy.
→Tips for building a memorable personal brand that leaves a lasting impression.
Mary-Anne also shares her journey from working with a mobile accessories start-up to running her own marketing agency, all while consistently building her own personal brand 🌟
💡 Whether you’re a marketer, content creator, or entrepreneur, by the end of this episode you'll have learnt actionable insights that will help you level up your strategy and stand out online.
CHAPTERS
00:00 - Introduction of Mary-Anne Da'Marzo and her background.
01:13 - Mary-Anne's story of how she started her business.
04:54 - Discussion on the importance of personal branding.
06:12 - Mary-Anne's social media following and how it relates to launching her agency.
10:54 - Strategies for creating viral content.
15:01 - The value of showing up and putting content out there.
17:51 - The importance of data analysis and interrogating metrics.
21:18 - Trends in social media and the changing importance of follower count.
29:49 - Use of AI tools to optimise content creation.
35:20 - Advice on building custom AI workflows.
38:56 - Recommendation for a future guest
📢 Also, don’t forget to LIKE & SUBSCRIBE to stay updated on future episodes. If you enjoyed this episode, leave us a review and share it with your network. Your support helps us continue delivering the latest insights in marketing and business growth.
Links:
Mary-Anne
https://www.linkedin.com/in/maryanne-damarzo/
https://www.instagram.com/maryannedamarzo/
https://www.tiktok.com/@maryannedamarzo
Firebelly Media
https://firebellymedia.co.uk/
Katie Street:
https://www.linkedin.com/in/katiestreet/
https://www.instagram.com/streetmate/
Marketing in The Madness
https://marketinginthemadness.buzzsprout.com/
https://www.linkedin.com/company/marketing-in-the-madness-podcast/
https://www.instagram.com/marketinginthemadness/
Follow Street Agency:
https://street.agency/
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