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Why 3 in 4 Find Online Shopping Boring: 3x Your Sales with Social Commerce
Manage episode 486688047 series 3478033
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In this episode of Marketing in the Madness, Katie explores the future of online shopping with Sophie Frères, CEO and co-founder of LiSA - the social commerce engine powering brands like M&S and Zalando.
We’re talking:
- Live shopping that actually converts,
- Why Gen Z doesn’t care about your editorial content
- How employee-generated content (EGC) is reshaping retail
- The surprising truth behind why human-led content is outperforming polished studio shoots.
Sophie breaks down how LiSA is bringing the social experience back into e-commerce - creating immersive, scalable shopping journeys that blend TikTok-style discovery with proper retail ROI.
From building micro-communities to using AI (the good kind, not the creepy avatar stuff), they explore what retailers need to do today to stay relevant tomorrow.
If you work in retail, fashion, or just want to know why everyone’s saying M&S is the new Zara - we've got really exciting stats and insights to share with you on this one.
Sophie Freres
https://www.linkedin.com/in/sophie-frères-née-spethmann-3316548/
LiSA
https://www.hello-lisa.com/about-us
Katie Street:
https://www.linkedin.com/in/katiestreet/
https://www.instagram.com/streetmate/
Marketing in The Madness
https://marketinginthemadness.buzzsprout.com/
https://www.linkedin.com/company/marketing-in-the-madness-podcast/
https://www.instagram.com/marketinginthemadness/
Follow Street Agency:
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