))
Sales vs. Marketing: Why the War Is Killing Your Revenue
Manage episode 467811571 series 3237545
Content provided by Adam Helweh. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Adam Helweh or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Is your B2B marketing strategy built for the future? In this must-listen episode, Adam Helweh sits down with fractional CMO Ellen Smolko to discuss how AI, sales alignment, and strategic marketing are reshaping B2B growth in 2025.
With decades of experience—from her role in the evolution of Shopify at AT&T to leading marketing transformations for high-growth companies—Ellen reveals:
🔹 How AI is revolutionizing B2B marketing beyond content creation
🔹 The biggest mistakes businesses make when aligning sales and marketing
🔹 Why traditional marketing tactics are failing—and what works now
🔹 How to future-proof your business amid economic shifts and industry changes
She also shares a cautionary tale of a company that refused to adapt—and paid the ultimate price. If you're a CMO, marketing leader, or business executive, this episode delivers practical strategies to drive real business impact.
00:00 Introduction to 2025 Economic Policy
00:52 Welcome to Marketing in the Raw
01:09 Introducing Ellen Smolko
03:12 Ellen's Marketing Journey
08:25 The Evolution of Marketing
14:36 Challenges in Marketing Leadership
20:29 The Role of a Fractional CMO
26:51 Navigating Client Challenges
32:35 Navigating Client Relationships
33:33 Challenges with Communication
35:10 Reflecting on Client Value
37:30 The Impact of AI on Marketing
40:01 AI's Role in Content Creation
43:52 Future of Marketing with AI
44:48 Economic Factors Influencing Marketing
46:53 Adapting to Market Changes
01:07:21 The Importance of Experience and Transparency
01:08:06 Conclusion and Final Thoughts
Talk to me:
• Twitter: /adamhelweh
• LinkedIn: /adamhelweh
• Instagram: /adamhelweh
• Don't forget to subscribe to my YouTube channel: / adamhelweh
Learn more about my digital marketing agency, Secret Sushi:
52 episodes
Share
