Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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Content provided by Kate Rabe / Ed Weeks. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kate Rabe / Ed Weeks or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Sometimes as marketers we become reliant on what we read and forget to do some of our own market research on our targeted audience. If college students, young women or Millennials/Gen Z are your avatars- this episode if a must to hear their insight on what is attractive and effective to engage them on social media. Spoiler alert! They are still very much living on Facebook!
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Manage episode 213379137 series 1918955
Content provided by Kate Rabe / Ed Weeks. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kate Rabe / Ed Weeks or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Sometimes as marketers we become reliant on what we read and forget to do some of our own market research on our targeted audience. If college students, young women or Millennials/Gen Z are your avatars- this episode if a must to hear their insight on what is attractive and effective to engage them on social media. Spoiler alert! They are still very much living on Facebook!
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Similar to Marketing Inbound NY
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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continue reading
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…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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continue reading
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…
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