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18. What to do when you need to boost your marketing (quickly!)

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Manage episode 299791954 series 2942884
Content provided by Jottful. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jottful or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Cheryl Czach had a comfortable executive-coaching business, serving corporate clients she acquired through word-of-mouth referrals. But a massive disruption in the market ("The Great Resignation") meant she needed to rethink what she offered clients — and rapidly learn how to find new clients using marketing techniques. In this episode, Cheryl talks about how she began experimenting with marketing, sharing the successes and struggles she encountered along the way. You'll also learn the three changes she made to her social-media posts that caused her engagement to soar.
Marketing tactics discussed in this episode include:

  • Social media (LinkedIn & Instagram)
  • Podcast guesting
  • Publicity/PR
  • Video marketing
  continue reading

46 episodes

Artwork
iconShare
 
Manage episode 299791954 series 2942884
Content provided by Jottful. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jottful or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Cheryl Czach had a comfortable executive-coaching business, serving corporate clients she acquired through word-of-mouth referrals. But a massive disruption in the market ("The Great Resignation") meant she needed to rethink what she offered clients — and rapidly learn how to find new clients using marketing techniques. In this episode, Cheryl talks about how she began experimenting with marketing, sharing the successes and struggles she encountered along the way. You'll also learn the three changes she made to her social-media posts that caused her engagement to soar.
Marketing tactics discussed in this episode include:

  • Social media (LinkedIn & Instagram)
  • Podcast guesting
  • Publicity/PR
  • Video marketing
  continue reading

46 episodes

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