21. Strategies to get prospects to your website — and to convert them into customers

Marketing Made Easy by Jottful

Destini Copp was a marketing student, corporate marketer, and marketing professor before starting her own marketing-coaching business. In other words: Destini knows a thing or two about marketing! But she nonetheless found it very challenging to market her newly established business.
In this episode, Destini will talk about how she learned to focus intensely on driving traffic to her website and into a series of "automated sales funnels." You'll learn the specific tactics she employs (and you could, too!) to get website visitors and convert them into paying customers.
Marketing tactics discussed in this episode include:

• Sales funnels
• Writing a book
• Publicity/PR
• Speaking
• Guest podcasting
• Content marketing