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31. Using low-cost “guerilla marketing” to build a million-dollar business

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Manage episode 320320575 series 2942884
Content provided by Jottful. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jottful or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

When Travis Rosbach first launched his steel water-bottle brand, Hydro Flask, he relied on some scrappy tactics (and a lot of well-placed swag!) to get noticed.
Seeing results, Travis leaned into this cheap-and-creative guerrilla marketing effort. Ultimately, he built Hydro Flask into a multi-million-dollar brand that he later sold for $210MM.
In this episode, you'll get inspired by Travis's bold and low-cost tactics. It's one of the most fun episodes we've ever recorded! Be prepared to jot down ideas you might try in your own business.
Marketing tactics discussed in this episode include:

  • Guerilla marketing
  • Event marketing
  • Creative marketing tactics & swag
  continue reading

46 episodes

Artwork
iconShare
 
Manage episode 320320575 series 2942884
Content provided by Jottful. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jottful or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

When Travis Rosbach first launched his steel water-bottle brand, Hydro Flask, he relied on some scrappy tactics (and a lot of well-placed swag!) to get noticed.
Seeing results, Travis leaned into this cheap-and-creative guerrilla marketing effort. Ultimately, he built Hydro Flask into a multi-million-dollar brand that he later sold for $210MM.
In this episode, you'll get inspired by Travis's bold and low-cost tactics. It's one of the most fun episodes we've ever recorded! Be prepared to jot down ideas you might try in your own business.
Marketing tactics discussed in this episode include:

  • Guerilla marketing
  • Event marketing
  • Creative marketing tactics & swag
  continue reading

46 episodes

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