The Four C’s of Success: Because Being an Expert at HR Isn't Enough

Marketing Made Easy for HR Consultants

If you think being an expert at HR is the key to running a successful business, then you couldn’t BE more wrong.

Sure, being an expert in your field is important. After all, if you don’t know your craft, you won’t deliver great service—and without that, there are no referrals or glowing testimonials.

But what if I told you there are other, equally or more important elements to your success?

That’s exactly what today’s episode is about.

You’ll discover:

• What criminals can teach you about becoming a successful business owner.
• Why programming yourself like a 3-year-old could be the key to creating better content for your audience.
• What I learned from becoming a “greedy little hamster”—and how that mindset shift helped improve my social circle.
• The one skill every HR consultant MUST master, and why it’s not much different than preparing for an employment tribunal.
• A quick way to fast-track your success and race ahead of your peers.

This episode isn’t just about external strategies—it’s about ensuring your foundations are solid, so you can create the success you deserve.

And if you want more insights like this, make sure to register for my free event next week, where we’ll go deeper into turning leads into clients—and selling without the sleaze.

Or, if you need tailored help, grab a 1:1 strategy call with me to work through what's not working in your business—and how to fix it.

But whether you take either of those options or not, make sure you tune in to this episode, because it could change the game for you.

Timestamps:

00:00 – Introduction to the Four C’s of Success for HR Consultants
01:00 – How your circle of influence shapes business success
02:15 – Why surrounding yourself with the right people is key to growth
03:30 – How to elevate your thinking by changing your social circle
04:40 – The importance of coaching for HR consultants
05:50 – How a coach can fast-track your business growth
07:00 – Why self-talk can either make or break your HR consultancy
08:10 – Reprogramming your mindset to boost business results
09:15 – The role of closing sales in growing your consultancy
10:20 – Why closing isn’t about being pushy, it’s about leadership
11:25 – How to convert conversations into paying clients
12:30 – Why sending proposals isn’t the best way to close sales
13:30 – Mastering sales without feeling awkward or pushy
14:40 – How to stop wasting time on dead-end sales leads
15:50 – Why investing in a business coach can speed up success
16:55 – Fast-tracking your HR business growth with the right support
17:50 – Applying the Four C’s to your consultancy for real results

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.