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#160: From Local to Global—How to Adapt Your Message for International Audiences
Manage episode 423136098 series 2994328
Content provided by Marketing Made Simple and Powered by StoryBrand. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marketing Made Simple and Powered by StoryBrand or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Is your business hitting roadblocks with international marketing? Cultural differences, language barriers, and varying consumer behaviors can pose big challenges for any brand. Marketers often find themselves at a loss, struggling to adapt their messaging and strategies to resonate with diverse audiences. This usually leads to underperforming campaigns and missed opportunities to connect with broader audiences. In these cases, a brand needs a universal and flexible framework that accommodates different cultural contexts.
In this week’s episode, hosts Dr. J.J. Peterson and April Sunshine Hawkins dig into the intricacies of international marketing with special guest Daan Schmidt, head of StoryBrand Netherlands. Daan shares his experiences and insights on using the StoryBrand framework in different cultural settings. You’ll learn actionable tips on how to adapt your marketing strategies for various audiences while keeping your message clear and effective. Tune in and get strategic advice that will help expand your reach and connect with customers across the globe!
For more details on StoryBrand Netherlands, go to StoryBrand.nl.
--
Needing to clarify your message so more customers engage? Register for our upcoming StoryBrand Marketing Workshop July 23-24, 2024 at StoryBrand.com/Workshop. In this virtual workshop you will learn directly from Donald Miller and Dr. J.J. Peterson how to create a clear message and walk away with a 5-part marketing plan to help boost revenue and grow your business. Register now at StoryBrand.com/Workshop.
CLARIFY YOUR MARKETING AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7
TURN YOUR WEBSITE INTO A SALES MACHINE WITH THE ULTIMATE WEBSITE TEMPLATE: BusinessMadeSimple.com/Website
HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com
HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey
STORYBRAND INSTAGRAM: instagram.com/StoryBrand
223 episodes
Share
Manage episode 423136098 series 2994328
Content provided by Marketing Made Simple and Powered by StoryBrand. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marketing Made Simple and Powered by StoryBrand or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Is your business hitting roadblocks with international marketing? Cultural differences, language barriers, and varying consumer behaviors can pose big challenges for any brand. Marketers often find themselves at a loss, struggling to adapt their messaging and strategies to resonate with diverse audiences. This usually leads to underperforming campaigns and missed opportunities to connect with broader audiences. In these cases, a brand needs a universal and flexible framework that accommodates different cultural contexts.
In this week’s episode, hosts Dr. J.J. Peterson and April Sunshine Hawkins dig into the intricacies of international marketing with special guest Daan Schmidt, head of StoryBrand Netherlands. Daan shares his experiences and insights on using the StoryBrand framework in different cultural settings. You’ll learn actionable tips on how to adapt your marketing strategies for various audiences while keeping your message clear and effective. Tune in and get strategic advice that will help expand your reach and connect with customers across the globe!
For more details on StoryBrand Netherlands, go to StoryBrand.nl.
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Needing to clarify your message so more customers engage? Register for our upcoming StoryBrand Marketing Workshop July 23-24, 2024 at StoryBrand.com/Workshop. In this virtual workshop you will learn directly from Donald Miller and Dr. J.J. Peterson how to create a clear message and walk away with a 5-part marketing plan to help boost revenue and grow your business. Register now at StoryBrand.com/Workshop.
CLARIFY YOUR MARKETING AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7
TURN YOUR WEBSITE INTO A SALES MACHINE WITH THE ULTIMATE WEBSITE TEMPLATE: BusinessMadeSimple.com/Website
HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com
HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey
STORYBRAND INSTAGRAM: instagram.com/StoryBrand
223 episodes
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Similar to Marketing Made Simple
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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