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#173: Getting Unstuck—The Brandscript Hack For Nonprofit Marketing

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Manage episode 439317887 series 2994328
Content provided by Marketing Made Simple and Powered by StoryBrand. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marketing Made Simple and Powered by StoryBrand or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Marketing for nonprofits can feel like a balancing act. You're juggling two distinct audiences—the people you serve and the donors who make it all possible. The challenge lies in crafting a message that speaks to both audiences without diluting your core mission. But when your messaging feels off, it’s easy to get stuck, unsure about what will make the maximum impact. So how do you find that sweet spot where your message resonates with everyone who matters?

In this final part of the Getting Unstuck series, host Dr. J.J. Peterson answers a question from a listener named Amy Murray, who wants to know how to use the StoryBrand framework to attract younger donors in a competitive nonprofit space. J.J. shares his insights on creating two brand scripts—one for your mission and one for your donors—and how to use them to connect with both groups effectively. He breaks down the steps to avoid common mistakes and get your marketing back on track. If you’re having trouble reaching your audience or need fresh ideas to improve your nonprofit’s messaging, tune in and get strategic tips you can start using right away.

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CLARIFY YOUR MARKETING AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7

HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com

HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey

STORYBRAND INSTAGRAM: instagram.com/StoryBrand

  continue reading

222 episodes

Artwork
iconShare
 
Manage episode 439317887 series 2994328
Content provided by Marketing Made Simple and Powered by StoryBrand. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marketing Made Simple and Powered by StoryBrand or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Marketing for nonprofits can feel like a balancing act. You're juggling two distinct audiences—the people you serve and the donors who make it all possible. The challenge lies in crafting a message that speaks to both audiences without diluting your core mission. But when your messaging feels off, it’s easy to get stuck, unsure about what will make the maximum impact. So how do you find that sweet spot where your message resonates with everyone who matters?

In this final part of the Getting Unstuck series, host Dr. J.J. Peterson answers a question from a listener named Amy Murray, who wants to know how to use the StoryBrand framework to attract younger donors in a competitive nonprofit space. J.J. shares his insights on creating two brand scripts—one for your mission and one for your donors—and how to use them to connect with both groups effectively. He breaks down the steps to avoid common mistakes and get your marketing back on track. If you’re having trouble reaching your audience or need fresh ideas to improve your nonprofit’s messaging, tune in and get strategic tips you can start using right away.

--

CLARIFY YOUR MARKETING AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7

HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com

HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey

STORYBRAND INSTAGRAM: instagram.com/StoryBrand

  continue reading

222 episodes

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