Carl Fremont Is Here to Call BS on the Ad Industry’s Worst Habits

Marketing, Media & Adtech

he ad industry loves its buzzwords. Synergy, engagement, omnichannel, blah blah blah. But let’s cut through the nonsense—most of today’s marketing playbook is a house of cards, built on short-term thinking, meaningless metrics, and an addiction to performance marketing that’s turning brands into digital coupon machines.Enter Carl Fremont, CEO of Quigley-Simpson and a guy who’s been in this game long enough to see the same bad ideas resurface with shinier acronyms. In this episode of The ADOTAT Show, Carl tears into the industry's worst habits, including:🔥 Why ROAS is the junk food of marketing metrics (it looks good on paper but leaves your brand malnourished and dependent on constant ad spend)🔥 How brand loyalty died and why marketers are the ones who killed it (hint: it’s what happens when you treat customers like disposable revenue streams)🔥 Why real leadership has nothing to do with “synergy” and everything to do with actually giving a damn about your team (also, bagels. Seriously, bagels.)🔥 How the obsession with short-term wins is setting brands up for long-term failure (because you can’t buy your way into relevance forever)If you’re tired of marketing BS and want to hear what actually works in 2025, Carl’s got the answers—and he’s not sugarcoating anything. Watch, take notes, and maybe rethink your media strategy before you blow your entire budget on another useless CTR optimization.🔔 Subscribe for more brutally honest takes on adtech, marketing, and why half the industry is just making things worse.