Jamie Barnard: The Batman of Data Integrity | The ADOTAT Show
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In this explosive episode of The ADOTAT Show, weāre joined by Jamie Barnard, the Batman of Data Integrityāno cape, no gadgets, just an unwavering mission to clean up digital advertisingās murky underworld. If the internet is Gotham, filled with data fraud, privacy scandals, and shady metrics, then Jamie is the vigilante calling out bad actors and defending consumer trust.
Jamie doesnāt just talk about data integrityāheās on a crusade to make ethics essential in an industry thatās more comfortable sweeping them under the rug. From exposing data leakage to slamming lazy compliance and demanding accountability, Jamie is here to tear down the digital curtain and reveal the dirty secrets behind data pipelines. Heās not just blowing the whistle; heās rewriting the playbook on data ethics, pushing for integrity to become the new gold standard in digital advertising.
šØ Highlights from this episode:
The Origin Story: How a Pot Noodle campaign on Facebook led Jamie to challenge the very foundations of digital advertising.
The Great Data Leak: Why data leakage is the digital equivalent of the Great Train Robbery, costing brands millions in lost revenue and consumer trust.
The Ethics Reset: Why privacy compliance isnāt enough and how ethicsānot just regulationsāare the future of digital advertising.
The Solution: Jamieās vision for making data integrity the ultimate currency in ad tech, from cutting noise in programmatic buys to ensuring transparency and accountability across the board.
The Legacy: Jamieās unexpected answer to his legacy in the industry and why he believes in leaving āan echo of laughterā rather than a corporate monument.
This isnāt just another industry interview. This is vigilante justice for digital advertising. Jamie brings his irreverent wit, brutal honesty, and unmatched expertise to challenge an industry built on loopholes and workarounds. If youāve ever wondered about the real cost of data leakage or the hypocrisy of privacy compliance, this episode is a must-watch.
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112 episodes