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Your Ad Blocker Problem? Dan Rua Says You’re Sleeping with the Enemy

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Manage episode 472068759 series 3539495
Content provided by Pesach Lattin. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Pesach Lattin or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Dan Rua has been coding since the internet was in diapers and is now on a mission to save publishers from their worst habit: giving Big Tech all the power (and all the cash). In this lost episode of The ADOTAT Show (yes, we found it buried under a pile of old banner ads), Dan breaks down how Admiral is teaching media giants to stop begging platforms for scraps and start building real relationships with their visitors.

We talk about ad blockers shaking down publishers like a back-alley mob, why most publishers are still measuring success like it’s 2005, and how to stop whistling in the graveyard of dead business models.

Subscribe if you’re ready to stop losing revenue and start acting like you own your audience.

Brought to you by our friends at Troutman Amin, who keep the ad industry out of handcuffs—and do it bigly.

  continue reading

106 episodes

Artwork
iconShare
 
Manage episode 472068759 series 3539495
Content provided by Pesach Lattin. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Pesach Lattin or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Dan Rua has been coding since the internet was in diapers and is now on a mission to save publishers from their worst habit: giving Big Tech all the power (and all the cash). In this lost episode of The ADOTAT Show (yes, we found it buried under a pile of old banner ads), Dan breaks down how Admiral is teaching media giants to stop begging platforms for scraps and start building real relationships with their visitors.

We talk about ad blockers shaking down publishers like a back-alley mob, why most publishers are still measuring success like it’s 2005, and how to stop whistling in the graveyard of dead business models.

Subscribe if you’re ready to stop losing revenue and start acting like you own your audience.

Brought to you by our friends at Troutman Amin, who keep the ad industry out of handcuffs—and do it bigly.

  continue reading

106 episodes

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