Your CPMs Are a Scam — Alexis Hochleutner Tells You Why

Marketing, Media & Adtech

Alexis Hochleutner has been behind the curtain at Google, Meta, Amazon, and more — not as a bystander, but as one of the few people actually trying to fix what most of the adtech world prefers to ignore.

In this no-holds-barred conversation, Alexis unpacks a career spent inside the engine room of digital advertising — putting out fires caused by brand safety meltdowns, battling fraud rings operating in plain sight, and navigating the ethical black holes of platforms more interested in revenue than responsibility.

She’s seen how verification vendors quietly normalized fraud. She’s watched premium inventory get outbid by garbage traffic. And she’s done being quiet about it.

This episode isn’t about theories. It’s about what actually happens when your ad shows up next to extremist content, when your DSP bundles 40 MFA sites under one line item, and when your brand safety strategy depends on a spreadsheet that can’t update fast enough to keep up with reality.

What you’ll learn:

📉 Why MFA sites still dominate even after being “blocked”

🧾 Why fraud isn’t a bug — it’s a business model

🌴 What adtech would look like if you rebuilt it on a desert island (spoiler: no dashboards)

🤖 Why AI is mostly theater, not strategy

🧠 Why real change starts with people who actually give a damn

If you work in advertising, adtech, media buying, or just wonder why your CPMs keep rising while your results get worse — this is essential viewing.

Subscribe. Watch. Share it with someone still measuring success by CTR.

🧠 Stay Bold. Stay Curious. And Know More Than You Did Yesterday.