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Content provided by The Marketing Meetup. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Marketing Meetup or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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SURREAL’s copywriter: The copywriter’s guide to brand building - John Thornton
Manage episode 477107108 series 2853165
Content provided by The Marketing Meetup. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Marketing Meetup or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
What happens when you combine a cereal brand, surreal humour, and a copywriter who isn’t afraid to admit when he’s just “crapped something out”? You get one of the most delightfully strange and insightful hours of marketing chat you'll ever hear.
In this episode, we’re joined by John Thornton, the creative mind behind Surreal’s surreal tone of voice (and ex-Innocent word-wrangler). We chat about:
Finding your brand’s voice—even if it’s a bit unhinged
Why humour, honesty, and even typos can win hearts (and views)
How to stay weird and do your job as a marketer
It’s honest. It’s smart. It’s surreal in the best possible way. Come for the laughs, stay for the strategy.
314 episodes
Share
Manage episode 477107108 series 2853165
Content provided by The Marketing Meetup. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Marketing Meetup or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
What happens when you combine a cereal brand, surreal humour, and a copywriter who isn’t afraid to admit when he’s just “crapped something out”? You get one of the most delightfully strange and insightful hours of marketing chat you'll ever hear.
In this episode, we’re joined by John Thornton, the creative mind behind Surreal’s surreal tone of voice (and ex-Innocent word-wrangler). We chat about:
Finding your brand’s voice—even if it’s a bit unhinged
Why humour, honesty, and even typos can win hearts (and views)
How to stay weird and do your job as a marketer
It’s honest. It’s smart. It’s surreal in the best possible way. Come for the laughs, stay for the strategy.
314 episodes
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Similar to Marketing Meetup Podcast
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…
continue reading
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…
continue reading
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…
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Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
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1
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Brian Burns
10k279
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
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…
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