))
Brand vs. Product: The New SaaS Differentiator
Manage episode 466460121 series 3463123
Content provided by Colby Flood. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Colby Flood or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
How do you stand out when every SaaS feature can be copied in months—if not weeks? Join us as we chat with Melissa Rosenthal, founder of Outlever and former Chief Creative Officer at ClickUp, on whybrand is the true competitive moat for today’s software companies. From blending brand and performance marketing to leveraging content as the ultimate pipeline builder, Melissa shows us how the old playbook is dead—and how to thrive in 2025 and beyond.
Featuring: Melissa Rosenthal, Founder of Outlever (BuzzFeed & Cheddar alum)
Topics Covered:
- Why product parity means brand is more crucial than ever
- How to incorporate brand into every piece of your marketing
- Outbound vs. content: Who wins in the AI era?
- The new golden rules for building trust, credibility, and authority
Don’t miss this deep dive into the bold moves your SaaS brand needs to break through the noise.
Follow Colby on LinkedIn: https://www.linkedin.com/in/colby-flood/
Follow Colby on Twitter: https://twitter.com/Colby__Flood
Visit our Agency website: www.brighterclick.com
Learn more about our creative strategy software: https://www.dataally.ai/
83 episodes
Share
