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Building a High-level Creative Strategy Process Pt. 3
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In this episode of Marketing Mindset, Colby and Charlie dive into the execution phase of a 90-day creative testing plan, following up on earlier discussions around building a high-level creative strategy. They emphasize the importance of testing multiple messaging angles to gather robust data that can guide creative decisions, and Charlie shares why you shouldn’t overload your planning with too many angles, advocating for a focused approach that allows for tweaks and adjustments based on...
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