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Building Authentic Communities: The Hidden ROI of Genuine Connections
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What if focusing less on revenue and more on authentic relationships actually drove better business results? In this episode of #MarketingMindset, Mack Garrison, co-founder of Dash Studio, shares how genuine community building transformed his animation and motion design business.
Mack reveals striking data that 84% of their projects came from personal connections and recommendations, including their biggest client who was referred by a freelancer attending their community festival. We explore how authentic relationship-building transcends traditional networking to create sustainable business growth.
Featuring:
- How community building translates to tangible business results
- Creating internal team culture in a remote work environment
- The financial impact of authentic relationships in creative industries
- Balancing commercial work with creative passion projects
- Practical strategies for nurturing both internal and external communities
Whether you're a creative agency, freelancer, or brand marketer, this conversation will reshape how you think about community as a cornerstone of sustainable business growth.
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