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From Designer to Strategist: Building Creative Careers in the Age of AI
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How do you future-proof your creative career when AI is disrupting everything?
In this episode of Marketing Mindset, I sit down with Farooq Umer, Brighter Click’s very own lead designer turned creative strategist, to break down his journey from executional design work to owning performance strategy.
We talk about:
- Why most designers never see the data, and how that’s holding them back
- The skills that actually matter when shifting into strategy roles
- How learning copywriting and influencer management changed Umer’s career trajectory
- Why AI won’t replace you if you evolve faster than it does
Whether you're a designer, copywriter, or performance marketer, this episode is a blueprint for turning curiosity and grit into a thriving creative career.
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