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Cybersecurity marketing with Nate Burke from 7AI
Manage episode 481471567 series 3664506
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Marketing Mischief & Mayhem dives deep into the messy brilliance of tech marketing—where strategy meets emotion and cybersecurity gets a brand makeover. In this episode, Russell Quinan sits down with Nathan Burke to explore how today’s leading marketers are redefining success in a category built on fear and complexity. From crafting emotionally resonant campaigns to launching a Simone Biles-powered brand moment, they unpack the delicate balance between brand building and demand generation, the urgency of narrative differentiation, and the warning signs that your messaging has gone stale. If you care about bold creative, smart strategy, and what actually works in cybersecurity marketing, this one’s a masterclass.
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